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How Does Location Impact the Things Employees Want?

How Does Location Impact the Things Employees Want?

According to the BrighterMonday Kenya Employee Satisfaction Report 2021, respondents across all featured locations ranked Strong, Relatable Company Values & Goals, Open & Effective Management and Health Care Cover & Well-being Programs as the top three most important external traits.

The Kenya Employee Satisfaction Survey 2021 sampled up to 1,760 employees from the ages of 18 to over 45 years, ranging from all levels of the economy and across different locations in the country.

Respondents in Nairobi and other small cities ranked competitive package, financial stability of a company and career growth as their top three most important intrinsic traits while respondents in Kisumu ranked competitive package, job security and financial stability of a company. 

Employees in Mombasa ranked competitive package, financial stability of a company and job security as their top three most important intrinsic traits.

Responders in Kisumu and Mombasa ranked job security as one of their top intrinsic traits. This could be due to limited opportunities in their respective cities as they are not based in the capital city which usually offers more opportunities because of its strategic positioning as a commercial hub.

Responders in Kisumu and Mombasa ranked job security as one of their top intrinsic traits.

Section 1: What Employees Want

Key attributes for employees that are listed as the top three most important for growth include:

1. Learning & Development opportunities & incentives 

2. Culture & value alignment

3. Quality of care 

Location and Intrinsic and Extrinsic Traits

All locations that participated in the survey saw their value offering as equal to their competitors but what makes Mombasa stand out is the support it offers its community by leveraging its location as a tourist and leisure centre.

Mombasa top 5 External traits and top 3 Intrinsic traits

Nairobi, being the political and economic centre of the country, is always in the spotlight as this attracts a lot of international guests and can potentially influence local tourism enjoyment. This, therefore, leads to an increased demand for quality services and products, which may be conducive to raising business owners’ brand awareness.

Nairobi top 5 External traits and top 3 Intrinsic traits according to the BrighterMonday Kenya Employee Satisfaction Report 2021

Kisumu, being the traditional trade centre, is associated with a strong trading culture and the culture of interacting with locals and members of the community to source services and products.

Kisumu top 5 External traits and top 3 Intrinsic traits

After all is said and done,

BrighterMonday’s research gives valuable insights on what enhances the workplace experience and employers should leverage them to boost satisfaction in the workplace

A conducive work environment, good pay and work-life balance have been identified as some of the top traits employees value. Employers who address these elements are likely to attract and retain talented workers who are the glue that holds organisations together.

Happy employees.

All these factors come with their own unique sets of challenges and barriers. We have mentioned some, but many of the other internal matters such as fair working conditions, management, policy, reward system and company culture all have a strong influence on work-life balance, employee commitment, customer service and ultimately, employee performance.

Download the report for free and take a deep dive into the Employee Satisfaction report. It will help you understand what employees appreciate in today’s job market.

WRITTEN BY
Vanessa Njenga
Notification Bell