Brand Management & Marketing Assistant (80k)

Role Purpose

The Brand Management & Marketing Assistant supports the Brand Manager in executing brand plans for food products. The role involves coordinating campaigns, managing brand assets, supporting innovation/renovation projects, tracking performance, and ensuring excellent execution across consumer touchpoints and in-store.

Key Responsibilities

1. 
   
2. Brand Plan & Campaign Coordination
   

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• Assist in developing and tracking the annual brand plan and activity calendar.
  
• Coordinate campaign execution across digital, in-store, OOH, radio/TV channels.
  
• Maintain and distribute brand assets ensuring consistency and compliance.
  

1. 
   
2. Consumer, Shopper & Category Insights
   

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• Consolidate market, consumer, and shopper insights from research and field teams.
  
• Track category trends (pricing, promotions, competitors, NPD) and summarize implications.
  
• Maintain insights repository and support preparation of briefs/presentations.
  

1. 
   
2. Innovation, Renovation & Packaging Support
   

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• Coordinate inputs and deliverables for innovation/renovation projects across cross-functional teams.
  
• Manage packaging and artwork development, approvals, and version control.
  
• Ensure product information accuracy in line with regulatory requirements.
  

1. 
   
2. In-Market Activation & Agency Coordination
   

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• Liaise with agencies/vendors to deliver campaigns on time, on budget, and to brand standards.
  
• Support activations and product launches (sampling, roadshows, POS rollout).
  
• Collaborate with Sales teams to ensure strong in-store execution.
  

1. 
   
2. Marketing Operations & Budget Administration
   

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• Raise and track purchase orders, goods receipts, and invoices.
  
• Maintain organized brand documentation (briefs, artwork, quotations, reviews).
  
• Support meeting management: scheduling, agendas, minutes, and follow-ups.
  

1. 
   
2. Performance Tracking & Reporting
   

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• Compile monthly brand performance dashboards (sales, market share, distribution, digital KPIs).
  
• Support post-campaign evaluations and document recommendations.
  
• Ensure data accuracy and timely reporting across stakeholders.
  

Qualifications

• 
  
• Bachelor’s degree in Marketing, Business, Communications, or related field.
  
• 1–2 years’ experience (or strong internship experience) in brand/FMCG marketing, trade marketing, or agency support.
  
• Experience in campaign execution and working with agencies/vendors is an advantage.
  

• 
  
• Strong coordination and project management skills.
  
• Excellent written and verbal communication.
  
• Analytical mindset with proficiency in MS Excel (Power BI is an advantage).
  
• High attention to detail and compliance with brand guidelines.
  
• Collaborative team player with strong interpersonal skills.
  
• Creative, proactive, and adaptable in a fast-paced FMCG environment.
  

How to Apply

Send your CV to talentsourcing@sheerlogicltd.com by 10th May 2026. Indicate the job title.