Business Development Manager, Broker & Direct

Job Summary
The role holder will be responsible for developing, maintaining and enhancing business relationship with all intermediaries (brokers, independent agencies and tied liberty/heritage agency force) and direct, with a focus to drive new business and retain existing accounts for group life and pension business in order to achieve group business targets.
Key Responsibilities

• To build sustainable relationships with all the intermediaries and direct clients in order to drive new accounts and retain business.
• Develop sales budget, marketing strategies and implement long-term customer centric sales plans for Group Life and Pension to ensure high business acquisition and retention.
• Monitor and prepare reports on periodical bases on new business closed, renewals and prospects progress for all the intermediaries.
• Build and strengthen relationships among the Group Life and Pension staff in order to facilitate and fast track effective and efficient servicing of new and existing clients in line with the Service Level agreements.
• Understand clients’ needs and drive cross selling initiatives among the Group Life and Pension clients to drive relevant product mix.
• To continuously conduct competitor analysis of the market and develop adaptive strategies to ensure responsiveness and gain the competitive edge.
• To conduct continuous product training for all intermediaries in order to ensure product knowledge and professionalism is upheld and clients are advised appropriately to avoid misrepresentation.
• To ensure continuous compliance for all intermediaries in response to the changes in the regulatory environment, including annual IRA renewals.
• To drive the intermediaries motivation agenda through the approved incentive programme to ensure continued support and enhanced relationship.
• Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
  

Qualifications

• Bachelor’s degree in Insurance, Marketing or other business-related discipline
• Diploma in Insurance (ACII or AIIK)
• Member of CII or IIK
  

Experience

• 10 years’ experience in the insurance industry, 3 of which should be in a supervisory role
• Strong knowledge of insurance sales, agency management, and business development.
  

Competencies

• Sales and Marketing skills
• In depth understanding of insurance operations and concepts
• Knowledge of insurance regulatory requirements
• Stakeholder management
• Insurance product knowledge
• Knowledge of Affinity channels operational processes and procedures
  

Application Procedure
If you meet the above requirements, you are encouraged to forward your application and updated CV to humanresources@libertylife.co.ke by 25th January 2026. Clearly state the job title on the subject heading.
Liberty Kenya is an equal opportunity employer and actively encourages diversity. Please note that only shortlisted candidates will be contacted.
Personal data collected will be used for recruitment purposes and in accordance with the privacy statement on our website https://www.liberty.co.ke
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