CATEGORY LEAD MARKETING - HYGIENE (DIAPER CATEGORY)

ABOUT THE COMPANY

We are a team of dedicated professionals from Finance, Accounting, Human Resources, Career Counsellors, Mental Health Consulting and ERP sectors. Headquartered in Kenya, East Africa, with affiliates based in Africa, India, Middle East, North America, we offer an entire spectrum of consultancy services in Human Resources, Placements & Trainings, Career Counselling for Professionals & Students, Corporate & Individual Trainings, Authors & Writers Trainings, Accounting, Financial & Secretarial Services, Corporate Financial Services and ERP Implementation & Training.

JOB SUMMARY

On behalf of our client, a leading FMCG manufacturer, we are seeking an experienced Category Lead Marketing - Hygiene( Diaper Category) The ideal Candidate will orchestrate the transformation of consumer insights into scalable, profitable brands across Kenya and regional markets. This role is designed for a high-energy strategist who can navigate the complexities of New Product Development (NPD) while mastering both General and Modern Trade dynamicsQuaificationsBachelor’s degree in Marketing, Business Administration, or a related field. CIM, MBA, or equivalent professional qualification preferred5–8 years’ experience in FMCG marketing, with at least 3 years in brand or category managementStrong experience in the Personal Care, Home Care, or related fast-moving consumer goods (FMCG) categories, preferably within the Hygiene and Personal Care segmentProven end-to-end experience in new product development and successful product launchesSolid understanding of General Trade and Modern Trade dynamics in Kenya and the wider regionExperience working with well-known brands in Kenya; exposure to the diaper category is an added advantageDemonstrated ability to manage marketing agencies, budgets, and trade marketing activationsCreative, strategic thinker with the ability to develop innovative and unconventional marketing approaches.Technical & Profesional ExpertiseExposure to pricing, pack architecture, and portfolio optimisationFamiliarity with SAP (S4HANA), BI dashboards, and marketing analytics tools Experience in hygiene, beauty, or wellness-driven categories

RESPONSIBILITIES

1. Strategic Category LeadershipAnnual Planning: Architect and execute the 360° annual category marketing plan to hit aggressive growth and profitability targets.Insight-to-Action: Lead "Deep Dive" consumer research to identify shifts in hygiene trends, wellness, and pack-price architecture.AI Integration: (New) Leverage AI tools for predictive trend analysis and automated sentiment monitoring to stay ahead of regional competitors.2. Brand Management CommunicationPositioning: Define the unique value proposition for the Diaper Category to ensure it resonates with modern Kenyan parents.Campaign Management: Lead high-impact ATL, BTL, and Digital-First campaigns that prioritize mobile-first video content and social commerce.Consistency: Audit and enforce brand storytelling across all touchpoints, from eco-friendly packaging to in-store POSM.3. Innovation & Speed-to-MarketNPD Pipeline: Drive the innovation funnel from initial concept validation to post-launch optimization.Cross-Functional Synergy: Act as the bridge between R&D, Supply Chain, and Finance to ensure product feasibility and rapid speed-to-market.Portfolio Expansion: Identify "whitespace" opportunities in the broader Personal Care and Wellness segments.4. Commercial Execution & PerformanceTrade Activation: Partner with Sales/RTM teams to design "Perfect Store" programs and ensure visibility at the point of purchase.Visibility & ROI: Work with distributors to ensure 100% shelf availability and measure the effectiveness of every shilling spent on trade activations.Data Literacy: Use SAP (S4HANA) and BI dashboards to track brand health, pricing elasticity, and market share KPIs.

REQUIRED SKILLS

Marketing, Brand management, Competitor and market analysis, Sales performance tracking and reporting, Market research, intelligence, Sales strategy, Product demonstration and promotion, Business to Business (B2B) sales, Business development

REQUIRED EDUCATION

Bachelor's degree