CHANNEL SALES MANAGER
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Job summary
The Channel Sales Manager will lead LCC's channel development and field-sales activities across assigned markets.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Company: Long Chain Construction Chemicals Ltd. (LCC)
Location: Kenya – Nairobi / Mombasa / Kisumu / Eldoret and other key markets
Employment Type: Full-Time
Department: Sales & Business Development
ABOUT LONG CHAIN CONSTRUCTION CHEMICALS LTD.
Long Chain Construction Chemicals Ltd. (LCC) is a growing company specializing in construction materials, paints, coatings and construction chemicals.
We are seeking an experienced and highly motivated Channel Sales Manager to drive market expansion, develop distributor and dealer networks, and grow sales across Kenya.
The successful candidate will be responsible for identifying new business opportunities, developing strong channel partnerships, expanding product penetration and delivering sustainable sales growth.
JOB SUMMARY
The Channel Sales Manager will lead LCC's channel development and field-sales activities across assigned markets.
The role will focus on acquiring and managing distributors, dealers, hardware shops, paint retailers, contractors and project customers, while ensuring consistent sales growth, market coverage and timely collections.
This is a field-oriented sales role requiring a hands-on professional who can actively visit markets, develop relationships, generate orders and build long-term distribution channels.
INDUSTRY EXPERIENCE PREFERRED
Priority will be given to candidates with experience in:
• Paints & Coatings
• Building Materials
• Construction Chemicals
• Waterproofing Products
• Tile Adhesives & Grouts
• Wall Putty
• Dry Mortar
• Cement & Concrete Products
• Hardware & Building Supplies
• Construction Materials Distribution
2+ years of channel sales experience is preferred.
Candidates with 3–5+ years of sales experience within paints, construction chemicals, building materials or related industries are strongly encouraged to apply.
KEY RESPONSIBILITIES
1. Distributor & Dealer Development
• Identify, recruit and develop new distributors, dealers, hardware shops and paint retailers.
• Build and expand a strong distribution network across assigned territories.
• Identify new commercial and project customers.
• Expand LCC products into key cities and regional markets.
• Establish and maintain strong relationships with distributors and key accounts.
• Develop strategies to increase sales volumes through existing and new channel partners.
2. Channel Management
• Develop and implement distributor acquisition and sales-growth plans.
• Support distributors with product selection, pricing and inventory management.
• Monitor distributor performance against agreed sales targets.
• Develop long-term commercial partnerships with key dealers.
• Monitor market pricing and channel activities.
• Help minimize price conflicts and unauthorized cross-territory selling.
• Ensure effective product availability and market coverage within assigned territories.
3. Market Development & Field Sales
• Drive market penetration and product visibility within the Kenyan building-materials market.
• Conduct regular market visits and customer meetings.
• Identify new market opportunities and potential customers.
• Organize product demonstrations and customer training where required.
• Develop relationships with painters, tilers, contractors, applicators, developers and construction companies.
• Gather and report competitor intelligence, including pricing, products, packaging and market activities.
• Generate new leads and convert opportunities into active customers.
4. Sales, Targets & Collections
• Achieve monthly, quarterly and annual sales targets.
• Continuously develop new customers, distributors and revenue opportunities.
• Follow up customer orders and ensure timely order fulfilment.
• Monitor outstanding customer balances and support timely collections.
• Maintain accurate customer and sales records.
• Submit daily sales and market-activity reports.
• Provide regular updates on sales performance, market conditions and business opportunities.
5. Sales Team Support
• Support the company in developing regional sales teams as the business expands.
• Train and guide sales representatives on customer acquisition and channel development.
• Monitor sales activities, territory coverage and customer visits.
• Support the implementation of sales strategies across assigned territories.
• Analyze regional sales performance and provide recommendations to management.
QUALIFICATIONS & EXPERIENCE
• Diploma or Bachelor's degree in Sales, Marketing, Business Administration or a related field is preferred.
• Minimum 2 years of relevant channel or field-sales experience.
• Experience in paints, construction chemicals, building materials, hardware or related industries will be an added advantage.
• Proven experience in developing distributors, dealers and new customers.
• Good understanding of the Kenyan building-materials and construction market.
• Strong field-sales and market-development capability.
• Strong negotiation, communication and relationship-management skills.
• Good spoken and written English.
• Target-oriented, disciplined and highly execution-focused.
• Ability to work independently and perform effectively under sales pressure.
• Proficiency in Excel, WhatsApp, Email and basic sales-reporting tools.
WHAT WE ARE LOOKING FOR
We are not looking for an office-based salesperson.
We are looking for a hands-on channel-development professional who can:
• Develop Customers
• Build Distributors
• Expand Dealer Networks
• Visit the Market
• Generate Orders
• Drive Collections
• Develop New Territories
• Build Long-Term Sales Channels
Candidates with an established network among hardware shops, paint dealers, distributors, contractors, developers and construction companies will have a strong advantage.
COMPENSATION & INCENTIVES
LCC offers:
• Competitive basic salary based on experience and capability.
• Sales commission.
• New-customer development incentives.
• New-distributor development bonuses.
• Monthly and quarterly performance incentives.
• Additional rewards for achieving sales targets.
• Career development and promotion opportunities.
Earning potential will be linked to individual sales performance and achievement of agreed targets.
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