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Content and Marketing Coordinator

DOT Glasses

Creative & Design

Healthcare KSh 60,000 - 75,000
1 week ago

Job Summary

We are looking for a content creator and marketer who has a great eye for design, keen sense of storytelling and a passion for all aspects of marketing.

  • Minimum Qualification: Unspecified
  • Experience Level: Entry level
  • Experience Length: 3 years

Job Description/Requirements

Are you someone who likes “innovation”, “scaleups” and “challenging”? Well, we are looking for someone to join us in our as we grow our brand and impact globally.

About us
Website: http://dotglasses.org/

Our purpose is to make basic eye care affordable and accessible to everyone.

Globally, 1 billion people need, yet cannot access, corrective eyeglasses; making it the largest unmet disability in the world. In Kenya, 7.5 million people need eyecare, yet only 1.6 million can visit an eyecare provider. This results in over 75% of cases of vision impairment being preventable. This is made worse as even low-quality glasses are expensive, costing more than KES 3,000. 

This has a huge impact on people’s lives. Vision is our most dominant sense. Without glasses it is challenging to earn an income, learn or live a quality life. It also hinders all development agendas governments and agencies may have. A student without glasses is 3x more likely to fall behind! Simply wearing glasses improves incomes by up to 33% and means people do not rely on others for daily tasks - which reduces exposure to financial theft and fraud.

Our solution is a revolutionary, award winning, design of eyeglasses frame and testing process that can be done without a vision care specialist. DOT Glasses distributors can provide eyeglasses for only KES 600 – 900 KES. The testing and assembly for each client is done instantly within 5 minutes. The glasses are sold through a diverse network of distribution partners in 5+ countries.

DOT Glasses is transitioning from start-up to scale up and looking for an experienced person to join our team and help guide our growth.
What we are looking for from you
We are looking for an individual who has a great eye for design, keen sense of storytelling and a passion for all aspects of marketing. Working closely with the Marketing and Behaviour Change Manager, your role will have two main components. 

The first focus of your role will be content creation, turning varied and complex information into compelling multimedia content (infographics, presentations, templates, social media posts, etc.) that will be disseminated to our stakeholders, our distribution partners and through our social media channels. 

The second part of your role will be to help design, implement and analyse the performance of our marketing activities. These are B2B, B2C and behaviour change.

Other tasks that you would undertake as the Content and Marketing Coordinator include:
    • Research: both desktop and field research to gather relevant insights that inform our marketing and behaviour change activities, and opportunities to further our brand. 
  • Social media: helping design the strategy, creating posts, uploading them and monitoring their performance.
  • Editing: ensuring content is consistent with our brand guidelines.
  • Content creation: seeking and developing interesting stories that further our brand.
  • Coordination: maintaining and updating the marketing shared drive, ensuring assets logically sorted and always current.

This job might be for you if you are:
  • A creative thinker and passionate storyteller.
  • Focused and detail oriented.
  • Someone who can work on multiple projects.
  • A hard worker who wants to grow. 
  • Someone who wants to work in a scale-up environment and revolutionise the eyecare industry for underserved communities.

And have:
  • At least 3 years of experience in content creation, marketing, graphics design and other related fields.
  • Strong graphics design skills, with proficiency in the Adobe Creative Suite, Canva and other similar software.
  • Good writing and editing skills.

A bonus if you have:
  • A background in health marketing or programming
  • Experience working on behaviour change campaigns
  • Experience working with low-income or underserved communities

Does this sound like the job for you? Send us your CV and a one-page cover letter. Explain why you want to work for DOT Glasses and what makes you ideal for this role and DOT Glasses.

If this is not for you perhaps you know someone who this is perfect for. Please send them this job description. Thanks!

Deadline note: Application review begins before the deadline
Location: Nairobi, Kenya Gross salary: 60,000-80,000 Kshs pm
Contract: Full-time

We look forward to receiving your CV and cover letter.

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