Content Creator

ABOUT THE COMPANY

Kapsaret Development Limited is a subsidiary of Unity Homes Limited a Nairobi-based development company, with offices in Nairobi and Eldoret. KDL is a management company that offers management services for Unity gardens, an estate in Eldoret.

JOB SUMMARY

Must-Haves:Native social media fluency. You spend time on TikTok, Instagram, and YouTube daily. You can name three trending videos this week and explain why they work.Performance mindset. You watch the analytics on your own work. When something underperforms, your instinct is to diagnose and recut — not to move on to the next brief.Self-direction on shoots. You can walk into a development site, a show home, or an office cold and know exactly what to capture. No shot list required.Versatility across registers. You can make a TikTok hook land, then turn around and produce a clear, calm health and safety video that an on-site team will actually watch and absorb.Fast, clean edits. You’re an editor first and a perfectionist second. You ship.A property/lifestyle eye — or the ability to develop one quickly. You understand what buyers respond to: light, space, flow, lifestyle, neighbourhood.Strong systems discipline. You use Trello (or equivalent) properly, respond to email within 4 working hours, and never go dark on a brief.Own kit or comfort with ours. Camera, gimbal, drone (preferred), lights, audio, and editing software (Premiere, CapCut, DaVinci, or similar).Portfolio. Reels, social videos, brand or corporate work — we want to see what you’ve actually shipped, not what you could theoretically make.

RESPONSIBILITIES

Produce social-first content for our developments — short-form vertical videos (Reels, TikToks, Shorts), behind-the-scenes content, lifestyle pieces, neighbourhood content, construction progress, and campaign content tied to launches.Produce occasional polished property and development films — we have 3 developments, so flagship tour and campaign videos are lower volume but high quality. Expect a handful of these per quarter, often tied to launches or milestones.Produce internal video content — health and safety videos, site induction content, training materials, internal announcements, and team comms. Clear, well-paced, easy to follow.Own the full pipeline — plan, shoot, edit, caption, publish. You’re not waiting on anyone to tell you what to point the camera at.Track performance and iterate. When a video underperforms, you identify why — weak hook, wrong format, off audio, bad thumbnail — cut a new version fast, and re-upload. You don’t need to be told the engagement is low; you’re already looking at it.Adapt content per platform. TikTok, Reels, YouTube Shorts, LinkedIn and Facebook all reward different things. Cut accordingly.Stay on top of trends across social platforms and bring fresh formats, hooks, and audio to the team proactively.Build and maintain our content library. Every shoot adds to the bank — b-roll, establishing shots, lifestyle footage, drone, interiors — logged, tagged, and filed so anything can be found and reused in minutes, not hours.Manage your own pipeline in Trello — cards updated daily, shooting schedule organised, blockers flagged early, nothing sitting untouched.Communicate efficiently over email and Trello, with same-day responsiveness during working hours.

REQUIRED SKILLS

Content management, Journalism, Digital content development and editing (social media, blogs, etc.), Film and video production

REQUIRED EDUCATION

Diploma, Associate's degree