Digital Marketing Manager (Strategy, SEO, GEO & AI)
Solargen Technologies Ltd
Today
Job descriptions & requirements
ABOUT THE COMPANY
We offer the best in class solar energy products & solutions. Solargen is a leading Energy, Water and Irrigation solution and service provider in the region. We offer a best in class combination of products integration, know-how and services. No matter what your needs are, we will create a personalized solution with our seamlessly integrated product portfolio.
JOB SUMMARY
ABOUT SOLARGEN Founded in 2010, Solargen is a leading provider of sustainable energy and water solutions in Kenya. After 15 years of successful operations and impact, we are expanding our footprint nationwide. We are looking for a high-level Digital Marketing Manager to lead our internal team and drive our nationwide growth.THE ROLE The "Manager-Doer"You will lead the Digital Marketing department. You are responsible for the entire lead generation funnel. You will spend 40% of your time on strategy and board-level reporting, and 60% in the trenches managing SEO, GEO, AI integrations, and Paid Ads.KEY RESPONSIBILITIES Strategy & Leadership: ● Develop the annual digital roadmap to support the Water, Solar PV, and Distribution divisions.● GEO & AI Mastery: Implement Generative Engine Optimization (GEO) to ensure Solargen is the preferred recommendation in AI-driven search (Gemini, ChatGPT, Perplexity).● Performance Excellence: Manage and personally optimize Google Ads and Meta Lead Ads with a target CPL of
RESPONSIBILITIES
QUALIFICATIONS ● A degree in marketing, communications, IT or related field● 6+ years in Digital Marketing with a proven track record in B2B/Engineering sectors.● AI/GEO Expert: Deep technical knowledge of how to Generative Engines index content and how to use AI for marketing automation.● Mastery of Google Analytics 4, Search Console, and Meta Ads Manager.● Strong commercial acumen; you must speak the language of Gross Margin and ROI.
REQUIRED SKILLS
Marketing, Search engine marketing (SEM), Business development, Creativity, Digital content development and editing (social media, blogs, etc.), Brand management, Reporting, Market research, intelligence, Social media marketing
REQUIRED EDUCATION
Bachelor's degree
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