Fashion Ecommerce Marketing and Communications Manager (6-month contract with possible extension

Fashion Ecommerce Marketing and Communications Manager                    

(6-month contract with possible extension)

Responsibilities

·         Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business 

·         Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market 

·         Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives

·         Develop and implement marketing plans within budget requirements 

·         Develop and implement communications plan across all communications channels (online and offline) to reach appropriate target audiences 

·         Develop and implement social media and digital content strategy

·         Develop and deliver marketing and branding training to support targeted and current fashion merchants on the ecommerce marketplace platform

·         Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience 

·         Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion 

·         Manage external advertising and PR agencies 

·         Manage marketing team and provide leadership at management level 

·         Provide the CEO and management team with input into strategic plans for the business 

Requirements

·         3-5 years work experience in an e-commerce marketing and communications management role 

·         Relevant Marketing and Communications degree or MBA with a specialisation in Marketing

·         Good understanding of fashion ecommerce marketplaces

·         Strong fashion social media and digital content experience 

·         Strong proficiency in internet marketing techniques, technologies and solutions

·         Excellent writing, editing and public relations skills 

·         Strong negotiation, conflict resolution and people management skills 

·         Highly effective project management, prioritisation, multi-tasking and time management skills 

·         Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment 

·         Strong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines 

·         Willingness to travel locally and internationally