Ananse Internet Pty Ltd

Fashion Ecommerce Marketing and Communications Manager (6-month contract with possible extension

Ananse Internet Pty Ltd

Marketing & Communications

Retail, Fashion & FMCG KSh Confidential
1 month ago

Job Summary

The ideal candidate will develop and implement marketing and sales strategy to achieve sales targets Develop and implement digital marketing and communications strategy to drive the acquisition of new merchants and customers on the Ananse ecommerce marketplace platform

  • Minimum Qualification:Bachelor
  • Experience Level:Management level
  • Experience Length:3 years

Job Description/Requirements

Fashion Ecommerce Marketing and Communications Manager                    

(6-month contract with possible extension)

 

Responsibilities

·         Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business 

·         Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market 

·         Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives

·         Develop and implement marketing plans within budget requirements 

·         Develop and implement communications plan across all communications channels (online and offline) to reach appropriate target audiences 

·         Develop and implement social media and digital content strategy

·         Develop and deliver marketing and branding training to support targeted and current fashion merchants on the ecommerce marketplace platform

·         Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience 

·         Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion 

·         Manage external advertising and PR agencies 

·         Manage marketing team and provide leadership at management level 

·         Provide the CEO and management team with input into strategic plans for the business 


Requirements

·         3-5 years work experience in an e-commerce marketing and communications management role 

·         Relevant Marketing and Communications degree or MBA with a specialisation in Marketing

·         Good understanding of fashion ecommerce marketplaces

·         Strong fashion social media and digital content experience 

·         Strong proficiency in internet marketing techniques, technologies and solutions

·         Excellent writing, editing and public relations skills 

·         Strong negotiation, conflict resolution and people management skills 

·         Highly effective project management, prioritisation, multi-tasking and time management skills 

·         Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment 

·         Strong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines 

·         Willingness to travel locally and internationally 

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