General Manager

Key Responsibilities:

·       Define and execute long-term strategy, expand market share, and lead digital transformation.

·       Oversee day-to-day operations across production, programming, and platform performance.

·       Lead, mentor, and align departmental heads to build a high-performance culture.

·       Manage budgets, P&L, and overall revenue growth across all channels.

·       Drive advertising revenue, partnerships, and new income streams.

·       Ensure content quality, relevance, and strong audience engagement across all channels.

·       Leverage audience data, ratings, and insights to inform programming, content strategy, and commercial decisions.

·       Build and maintain high-value relationships with regulators, advertisers, strategic partners, and key industry stakeholders.

·       Ensure compliance with industry regulations and reporting standards.

·       Provide regular performance updates to the Board and support strategic decision-making with data-driven insights.

Qualifications:

·       Bachelor’s Degree in Business Administration, Marketing, Communications, Media Studies, or a related field.

·       10+ years of proven experience in media or broadcasting.

·       Proven senior leadership experience (GM / Director / COO level, or equivalent).

·       Strong track record in P&L management and business growth.

·       Deep understanding of content strategy, audience engagement, and digital transformation.

·       Exceptional leadership, strategic thinking, and execution capability.

·       Good moral standing.