Growth Manager

ABOUT THE COMPANY

Old Mutual Kenya provides investment, savings, life assurance, asset management, banking and property and casualty insurance in Africa, Europe, the Americas and Asia. We have over 17 million customers and approximately 61 500 employees.

JOB SUMMARY

KNOWLEDGE AND EXPERIENCEMinimum of 7 years’ experience in user growth, lifecycle marketing, community management, or digital engagementDemonstrated success in increasing user retention and engagement within a digital platformProven ability to lead cross-functional projects and influence without direct authorityHands-on experience with analytics platformsFamiliarity with tiered loyalty or reward systems and community-building best practicesExperience working in fintech, wellness, or platform-driven businesses in African markets is an added advantageQUALIFICATIONSBachelor’s degree in Marketing, Business, Psychology, Communications, or a related fieldDemonstrated experience leading growth or engagement functions in digital or platform-based businesses

RESPONSIBILITIES

Lead the development and execution of Thrive’s retention and lifecycle engagement strategy across all user segments after downloadCollaborate with the data team to define user segments, behavioral cohorts, and re-engagement triggers, ensuring personalized experiencesDesign and implement habit-forming in-app features such as nudges, goal tracking, and challenges in collaboration with the Product team, using user feedback and data to drive long-term engagementTake the lead on building Thrive’s community-led growth strategy in partnership with the Community and Content teams to enhance engagement and build a vibrant, connected communityLead the approach to collecting and analyzing user feedback by working closely with the Customer Support team to identify trends, surface common pain points, and translate insights into product improvement plans.Lead the design and roll-out of the user referral programme and support the implementation of the Thrive loyalty programme to drive organic acquisition and strengthen user retentionLead the delivery of Thrive’s tiered reward redemption strategy in collaboration with the Partnerships team, ensuring a seamless user experience and alignment with user score tiers, while analyzing performance data to recommend optimizations that improve adoption, relevance, and user satisfactionLead user engagement experiments in partnership with the Data team, testing and applying what works to improve future campaigns and features, while continuously exploring new ideas and staying up to date with digital engagement trends.Consolidate insights across data, support, and community engagement to support the Digital Ecosystem Lead in reporting, quarterly planning, roadmap inputs, and performance reviews.

REQUIRED SKILLS

Internal communication, External communication, Business development, Key performance indicators

REQUIRED EDUCATION

Bachelor's degree