Growth Marketing Lead-Nigeria

About the Role

We are seeking a high-impact Growth Marketing Lead to drive our digital marketing strategy and accelerate B2B demand for our UCaaS and CCaaS solutions. This is a strategic, hands-on role at the intersection of demand generation, content, and sales enablement.

You will own the end-to-end marketing function—turning complex communication and automation solutions into clear, compelling business value for mid-market and enterprise clients.

Key Responsibilities

• Develop and execute growth and demand generation strategies across content, email, social media, SEO, and paid channels

• Drive inbound pipeline while supporting outbound sales initiatives

• Build brand authority through LinkedIn thought leadership and executive positioning

• Partner with Sales to define ICPs, support long B2B sales cycles, and activate events and webinars

• Own marketing analytics, dashboards, and reporting to track MQLs, SQLs, ROI, and funnel performance

Requirements

• Minimum 4 years’ experience in B2B digital or growth marketing

• Proven experience in SaaS, UCaaS, CCaaS, telecom, or enterprise technology

• Strong understanding of complex B2B buying journeys

• Hands-on experience with content, paid acquisition, and email marketing

• Data-driven mindset with experience using CRM and analytics tools

Preferred Tools & Skills

• Zoho CRM and marketing automation tools

• LinkedIn, Meta, and Google Ads

• WordPress or other CMS platforms

• Bonus: Experience with AI-driven CX or voice solutions

How Success Will Be Measured

• Pipeline and revenue influenced by marketing

• Lead quality and conversion rates

• Growth in brand visibility and authority

• Sales adoption of marketing campaigns and assets