Hubspot Digital Marketing Specialist

ABOUT THE COMPANY

Jitu, which means Giant in swahili, believes that the technology talent in Kenya can compete with the rest of the world. Jitu believes that technology should first work and then provide value to the business. Jitu’s technology team has been trained by some of the best software development, business process automation and digitization resources in the world.

JOB SUMMARY

Preferred Qualifications 2 years of proven experience in a digital marketing role, with significant hands-on experience with HubSpot.Proven experience in design and video editing for content creation.HubSpot Expertise: Demonstrated proficiency in HubSpot Marketing Hub (CMS, Email, Automation, Analytics, CRM).Content Creation: Excellent written and verbal communication skills, with a portfolio showcasing strong content writing abilities.Graphic Design: Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva, with a portfolio demonstrating design capabilities.Analytical Skills: Ability to analyze data, interpret trends, and make data-driven decisions.Project Management: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.Certifications: HubSpot certifications (e.g., Inbound Marketing, Content Marketing, Marketing Software) are highly desirable

RESPONSIBILITIES

Design, execute, and optimize inbound marketing campaigns across various digital channels using the HubSpot platform, including email marketing, landing pages, forms, and workflows.Develop and implement lead generation and nurturing strategies to drive website traffic, increase conversions, and cultivate customer relationships.Manage and maintain the HubSpot CRM, ensuring data accuracy, list segmentation, and effective utilization of marketing automation features.Monitor, analyze, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.Stay up-to-date with HubSpot features, best practices, and certifications to maximize platform utility.Design visually appealing graphics for various marketing initiatives, such as social media posts, display ads, email headers, and website banners, ensuring brand consistency.Utilize graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, or Canva) to produce professional-grade visual assets.Collaborate with the marketing team to develop content strategies and ensure alignment with overall marketing goals and brand guidelines.Basic video editing or motion graphics skills are a plus for creating multimedia content.

REQUIRED SKILLS

Marketing, Marketing planning, Marketing strategy, Marketing automation, Digital content development and editing (social media, blogs, etc.)

REQUIRED EDUCATION

Diploma, Associate's degree