Innovations Commercialization Manager
Diageo
Today
Job descriptions & requirements
ABOUT THE COMPANY
Diageo is a global leader in beverage alcohol with iconic brands in spirits, beer and wine. We provide consumers with choice and quality across categories and price points.
In Africa our largest businesses are in Nigeria, where we own 54.3% of a listed company whose principal brands are Guinness, Harp and Malta, and in East Africa, where we own 50.03% of East African Breweries Limited (EABL).
JOB SUMMARY
Lead commercial partnership for the innovation pipeline, aligning with Sales, RTC, and business prioritiesMobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery.Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plan.Partner with senior leadership to evolve the Sales function for innovation-led growthShape and champion RTC models that unlock innovation scale and market reachDefine enterprise-wide innovation KPIs and embed rigorous execution standards into sales performanceRedesign sales incentives to reward innovation delivery and drive accountabilityAct as the key commercial bridge across innovation, marketing, and sales for strategic alignmentEmbed commercial insights into launch planning to ensure relevance, differentiation, and performanceSet and track critical launch KPIs, ensuring robust customer propositions and sell-in toolsOwn the innovation performance management framework coordinated within global reportingLead executive-level performance reviews and drive data-driven interventionsInfluence senior sales leadership to prioritize corrective actions for consistent deliveryChampion continuous commercial monitoring, evaluation, and cross-market learningProvide strategic oversight at governance milestones to ensure go-to-market readiness and commercial viability
RESPONSIBILITIES
REQUIRED SKILLS
Business management, Brand management, Product management, Business strategy
REQUIRED EDUCATION
Diploma, Associate's degree
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