Lead Generation Associate

ABOUT THE COMPANY

We are a Business Process Outsourcing company in Kenya. We offer reliable data annotation, customer support, and outsourced HR services.

JOB SUMMARY

Tech Experts Houston is seeking a Lead Generation Associate to support marketing operations, CRM hygiene, lead routing, and the execution of outbound and email campaigns. This role is highly operational and requires exceptional attention to detail, clear communication, and strong organizational skills. The Lead Generation Associate works closely with sales, marketing, and service delivery teams to ensure leads flow smoothly across all stages of the revenue processIf you are detail‑oriented, systems‑driven, and enjoy being the operational backbone that keeps everything running efficiently, this role is essential to Tech Experts Houston’s growth.2 years of experience in marketing operations, CRM administration, sales operations, or campaign coordinationHands‑on experience using a CRM (Salesforce, HubSpot, Zoho, or similar)Experience supporting B2B services, tech, or IT‑focused teamsExperience with security services, MSPs, or IT service providers (preferred)Comfortable with outbound communication and sales‑related activitiesStrong organizational skills and attention to detailAbility to manage multiple workstreams simultaneously without losing accuracyClear written and verbal communication skills2 years of experience in marketing operations, CRM administration, sales operations, or campaign coordinationHands‑on experience using a CRM (Salesforce, HubSpot, Zoho, or similar)Experience supporting B2B services, tech, or IT‑focused teamsExperience with security services, MSPs, or IT service providers (preferred)Comfortable with outbound communication and sales‑related activitiesStrong organizational skills and attention to detailAbility to manage multiple workstreams simultaneously without losing accuracyClear written and verbal communication skills

RESPONSIBILITIES

Marketing & Campaign ExecutionCoordinate execution of marketing campaigns through email, CRM, and outbound channelsSupport the creation and distribution of marketing materials (one‑pagers, decks, service summaries)Maintain campaign calendars, timelines, and task listsEnsure messaging and materials align with service offerings and delivery readinessCRM & Revenue OperationsOwn CRM hygiene across leads, contacts, accounts, and opportunitiesManage lead routing, assignments, and status trackingSupport sales and outreach teams with pipeline updates, follow-ups, and data accuracyBuild and maintain basic dashboards and reports for team visibilityLead Flow & Process SupportMonitor how leads progress from marketing → sales → service deliveryIdentify breakdowns in follow-up, tracking, or handoffEscalate issues proactively and propose process improvementsEnsure data accuracy so leadership can trust reportingMarketing & Campaign ExecutionCoordinate execution of marketing campaigns through email, CRM, and outbound channelsSupport the creation and distribution of marketing materials (one‑pagers, decks, service summaries)Maintain campaign calendars, timelines, and task listsEnsure messaging and materials align with service offerings and delivery readinessCRM & Revenue OperationsOwn CRM hygiene across leads, contacts, accounts, and opportunitiesManage lead routing, assignments, and status trackingSupport sales and outreach teams with pipeline updates, follow-ups, and data accuracyBuild and maintain basic dashboards and reports for team visibilityLead Flow & Process SupportMonitor how leads progress from marketing → sales → service deliveryIdentify breakdowns in follow-up, tracking, or handoffEscalate issues proactively and propose process improvementsEnsure data accuracy so leadership can trust reportingWhat Success Looks LikeCampaigns launch on time with clean, error‑free executionLeads are tracked, routed, and followed up with no gapsCRM data is accurate, organized, and trusted by leadershipSales and service teams receive clear, complete, and timely informationThe Growth Quarterback can focus on strategy and alignment—rather than cleanupWhat Success Looks LikeCampaigns launch on time with clean, error‑free executionLeads are tracked, routed, and followed up with no gapsCRM data is accurate, organized, and trusted by leadershipSales and service teams receive clear, complete, and timely informationThe Growth Quarterback can focus on strategy and alignment—rather than cleanup

REQUIRED SKILLS

Marketing strategy

REQUIRED EDUCATION

Diploma, Associate's degree