Lead – Marketing (Oil & FATS)

ABOUT THE COMPANY

We are a team of dedicated professionals from Finance, Accounting, Human Resources, Career Counsellors, Mental Health Consulting and ERP sectors. Headquartered in Kenya, East Africa, with affiliates based in Africa, India, Middle East, North America, we offer an entire spectrum of consultancy services in Human Resources, Placements & Trainings, Career Counselling for Professionals & Students, Corporate & Individual Trainings, Authors & Writers Trainings, Accounting, Financial & Secretarial Services, Corporate Financial Services and ERP Implementation & Training.

JOB SUMMARY

Role SummaryWe are looking for a Category Lead – Oil & Fats to drive the marketing strategy and execution for one of most strategic and competitive business units.The ideal candidates will play a leading role in shaping portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets.This role combines strong analytical skills, commercial acumen, and deep understanding of consumer and trade dynamics in the edible oils and fats segment — from bulk and value brands to premium and innovation-led offerings.Education & Experience1. Bachelor’s degree in Marketing, Business Administration, or a related field.2. CIM certification or an MBA is preferred.3. 5–8 years of experience in FMCG marketing, with at least 3 years in brand or category management.4. Demonstrated success in the edible oils, fats, or food staples segment is a strong advantage.5. Solid understanding of both traditional and modern trade environments.6. Proven analytical, commercial, and execution capabilities7. Experience managing marketing agencies, budgets, and trade activations.8. Exposure to pricing and portfolio management for mass-market categories.9. Familiarity with BI tools, digital marketing platforms, and SAP (S/4HANA)10. Ability to develop and implement data-driven marketing plans to drive category growth and profitability.11. Skilled in strengthening brand equity and building top-of-mind awareness among key consumer segments.

RESPONSIBILITIES

Category Strategy & PlanningDevelop and execute the annual marketing plan for the Oil & Fats portfolio, aligned to category growth and profitability targets.Identify consumer and channel growth opportunities (e.g., pack-price architecture, emerging trends, new geographies).Translate consumer and shopper insights into actionable brand and trade marketing initiatives.Brand Management& CommunicationManage brand positioning and communication for flagship brands, and other portfolio products.Build and execute ATL and digital campaigns that strengthen brand preference and differentiation.Ensure consistent storytelling and packaging alignment with consumer positioning.Trade & Channel ActivationDesign and implement in-store and channel activation plans, in partnership with the sales and RTM teams.Work with distributors to ensure visibility, availability, and performance of key SKUs.Measure and improve activation ROI and trade program efficiency.Innovation & Portfolio DevelopmentSupport development of new products and line extensions, ensuring consumer and channel fit.Partner with R & D, Supply Chain, and Sales on go-to-market launches and post-launch performance reviews.Data & Performance ManagementTrack brand health, category share, and volume KPIs using dashboards and market data.Use insights to guide pricing, promotions, and marketing mix optimization.Prepare business reviews and performance reports for leadership.

REQUIRED SKILLS

Market research, intelligence, Business strategy, Sales strategy, Reporting, Business to Business (B2B) sales, Product demonstration and promotion, Event management, Order processing, Competitor and market analysis, Sales performance tracking and reporting

REQUIRED EDUCATION

Bachelor's degree