Marketing and Communication Executive

Desired Skills
•    Strong Sales and customer engagement skills through voice, chat, and/or email communication.
•    Strong verbal and written communications skills are a must.
•    Enjoy working with a team as well as independently
•    Self-driven and clearly demonstrate self-learning
•    Attention to detail, ability to multitask in a fast-paced environment & Ability to meet deadlines.
•    Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.

Duties and responsibilities
•    Develop a good public relation environment through adoption of good communication and customer interaction.
•    Participate in all marketing activities in the institution
•    Research and analyze market trends with a focus on student admission trends in order to advise on promotional activities and inform decision making;
•    Create and maintain customer engagement through effective communication and public relations.
•    Handle and respond to enquiries and avail necessary information to the customers to increase the student enrolment.
•    Provide support and guidance to the students to ensure that they are admitted for the right course.
•    Track all potential applicants issued with admission letters for the realization of admission targets for all academic programs.
•    Engage potential applicants via a call, online chat, email or face-to-face and provide information on the range of courses, the admissions process and requirements of the College;
•    Provide response to e-mails, telephone calls, correspondences, and one-on-one enquiries to ensure that queries of prospective students are attended to promptly;
•    To implement the marketing and communications strategy for the Institute.
•    To  participate in developing a marketing strategy and quality improvement plan in line with the marketing performance targets
•    To build awareness of the institution and promote good relationships with other institutions or networks which can be helpful in attracting students.
•    Contribute to the management of media relations and media coverage to strengthen the brand
•    Advise and participate in event planning to improve audience experience and ensure the communication of key messages and appropriate brand values.
•    Any other duties assigned to you from time to time.

Qualifications
•    At least a Diploma in Marketing and Communication, public relations or a related field.
•    Computer application skills.
•    At least 2 years working experience in sales and marketing.
•    Knowledge of latest digital marketing trends shall be an added advantage.