Marketing and Growth Associate

ABOUT THE COMPANY

OSF Flavors was founded 40 years ago to create and manufacture quality flavors for a wide range of food and beverage products. Our formula for success, demonstrated by our growth, remains the same today as it has always been: flexibility to provide customized flavor solutions, timely response and a comprehensive library of quality flavors. At the core of our philosophy is understanding clients and service, service, service.

JOB SUMMARY

Job Description:Role purpose: Drive profitable sales growth across East Africa by winning new business, developing priority accounts, and executing disciplined follow-through from lead generation to repeat orders.Reporting Line and Positioning Reports to - Deputy General Manager - Key Accounts & Operations Overall supervision - Managing Director Travel - No travel required Position Summary:We are looking for a dynamic and organized Marketing & Growth Associate to support OSF Flavors Africa across three key areas: digital marketing and brand visibility, business development and commercial support, and marketing collateral and creative production.The ideal candidate should be digitally fluent, commercially curious, and creative, someone who can manage social media, support the sales team with research and prospecting, and produce polished marketing materials that reflect the OSF Flavors brand.

RESPONSIBILITIES

PILLAR 1 DIGITAL MARKETING -Content, Performance, Social Media & Brand Visibility This pillar covers all aspects of OSF Flavors Africa's presence in the digital space; from day-to-day social media management to supporting paid campaigns and tracking brand visibility online. Social Media Management & Growth Plan, create, and publish content across OSF Flavors Africa's social media platforms . Manage the content calendar to ensure consistent, timely, and on-brand posting. Monitor engagement, respond to comments and messages, and actively grow the company's follower base and community. Track and report monthly on key metrics: reach, impressions, engagement rate, and follower growth.Content Creation:Assist in the development of compelling written and visual content that communicates OSF Flavors' flavor solutions, certifications, sustainability story and industry expertise.Repurpose technical product information into digestible, audience-friendly social posts, captions and articles. Stay current with food & beverage industry trends and content formats (Reels, carousels, short form video) to keep content fresh and relevant. Use AI-assisted tools (e.g. ChatGPT, Canva AI, etc.) to improve content drafting speed and quality. Brand Visibility & Performance Marketing:Support the planning and execution of paid digital campaigns where applicable. Monitor campaign performance (CTR, reach, conversions) and assist in preparing regular performance reports. Assist with basic SEO efforts, that is, keyword research, meta descriptions, and content optimisation to improve the OSF Flavors website's visibility in African markets. Identify digital visibility opportunities: industry directories, trade publications, online communities, and relevant partnerships.PILLAR 2BUSINESS DEVELOPMENT & COMMERCIAL SUPPORTProspecting, Research & CRMThis pillar supports the commercial growth of OSF Flavors Africa by identifying prospects, mapping the market, and providing the sales team with structured, actionable intelligence.Market Intelligence Monitor relevant industry news, competitor activity, and emerging trends in African food & beverage markets. Support the team in preparing for trade shows, industry events, and client meetings with relevant background research. CRM & Contact Management Build and maintain structured, up-to-date lists of leads, prospects, and industry contacts. Assist in updating and organizing CRM records to ensure the commercial team has accurate, usable data.Coordinate with the Sales and Laboratory teams to gather information needed for pitches, proposals, and client follow-ups.PILLAR 3 MARKETING COLLATERAL & CREATIVE SUPPORT Materials, Branding & Visual Communication This pillar ensures the sales, laboratory, and management teams are equipped with professional, on brand materials that effectively communicate OSF Flavors' value proposition. Marketing Materials Production Design and prepare presentations, product sheets, brochures, flyers, and one-pagers for commercial and laboratory use. Update and maintain a library of marketing support documents, ensuring content is current, accurate, and well-organized. Translate complex technical or commercial information into clear, visually appealing, and professionally structured documents. Brand Consistency Ensure all materials adhere to OSF Flavors' brand guidelines, that is, typography, color, tone, and visual identity. Standardize templates for recurring documents (pitch decks, sample request follow-ups, trade show materials). Review materials produced across the Africa team and flag inconsistencies in branding or messaging.Creative & Design Support Use Canva, Adobe Express, or similar tools to produce visually professional assets for both print and digital use. Support email marketing campaigns with well-designed templates and content (newsletters, product launches, seasonal communications). Assist in creating event materials for trade shows, exhibitions, and client visits. Qualifications:Bachelor’s degree in Marketing, Communication, Digital Media, or a related field. 2–3 years of experience in digital media buying, email marketing, and social media coordination. Proficient in using CRM systems to track customer journeys, update lead information, and support marketing automation workflows. Agile with digital tools: Google Workspace, Canva, Meta Business Suite, LinkedIn, and AI productivity tools Solid understanding of key digital platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Ads Hands-on experience with Meta Business Manager and Google Ads Manager Familiarity with social media scheduling tools (e.g., Meta Business Suite, Hootsuite) Intermediate knowledge of analytics tools (e.g., Meta Insights, Google Analytics) and ability to interpret data Excellent organizational and coordination skills, with strong attention to detail Ability to manage multiple requests across teams and meet deadlines Clear and professional written and verbal communication is key Proactive, reliable, and solutions-oriented team player Strong written and spoken English; French or Swahili is an advantage given OSF's pan-African footprint Detail-oriented, proactive, and willing to learn on the job Genuine interest in food, flavors, health, sustainability, or the B2B industry is a plusWhy Join Us:Represent a globally respected brand with 40+ years of history, on an exciting growth trajectory across Africa Gain hands-on experience across three distinct and career-building disciplines, digital, commercial, and creative Work in a collaborative, cross-functional team with direct exposure to senior management and real business impact A role with real ownership not just assisting, but contributing meaningfully from day one.Flexible format (full-time or part-time) considered depending on the candidate's profile Competitive junior compensation depending on experience

REQUIRED SKILLS

Social media marketing, Brand management, B2B Marketing, Social media community management (admin), Customer support, CRM systems, Sales strategy, Communication, Marketing, Digital content development and editing (social media, blogs, etc.)

REQUIRED EDUCATION

Bachelor's degree