Marketing & Content Lead

We are seeking a Marketing & Content Lead who can blend creativity, strategy, and technology to help build and scale the go-to-market (GTM) engines for BH Consulting and its clients.

You’ll be responsible for crafting narratives that connect—across web, email, and social channels—and for orchestrating the digital marketing ecosystem that drives awareness, engagement, and conversion. This role sits at the intersection of content marketing, digital strategy, and growth automation.

You will collaborate with consultants, designers, and automation specialists to turn ideas into measurable results.

Key Responsibilities

Content & Storytelling

• Develop high-quality content for blogs, newsletters, thought-leadership articles, case studies, and email campaigns.
• Translate technical or consulting insights into compelling, audience-friendly narratives.
• Ensure tone, messaging, and brand voice remain consistent across all channels.

Digital Marketing & Campaigns

• Plan, execute, and monitor digital marketing campaigns across email, web, and social platforms.
• Optimize landing pages, newsletters, and ad copy for lead generation and SEO performance.
• Use analytics tools to measure engagement, conversion rates, and content ROI.

Social Media Management

• Design and maintain an active presence on LinkedIn and other relevant channels.
• Manage content calendars, posts, and engagement for both BH Consulting and client brands.
• Collaborate with designers to produce social visuals, videos, and short-form storytelling assets.

Growth & Automation

• Coordinate cold outreach and lead-nurture campaigns using CRM or automation tools.
• Work with the automation specialist to integrate campaign data, optimize workflows, and segment audiences.
• Explore AI-based writing, SEO, and analytics tools to accelerate delivery and insights.

Outbound & Cold Outreach

• Develop and manage targeted outbound campaigns (cold email, LinkedIn, and video outreach) to generate leads and meetings.
• Write and test cold email copy, follow-up sequences, and personalized Loom/video messages.
• Coordinate with the automation specialist to track responses, automate follow-ups, and refine outreach performance.
• Use modern outreach tools such as Instantly.ai, Sendspark, or similar platforms.

Brand Development

• Maintain and evolve brand messaging guidelines.
• Support design and website updates, ensuring consistency across visuals and copy.

Requirements

Core Competencies

• Excellent written and verbal communication skills with a strong grasp of storytelling, structure, and tone.
• Proven experience (3+ years) in digital marketing, content creation, or brand communications—preferably in B2B, tech, or consulting sectors.
• Understanding of inbound marketing, SEO, and content funnels.
• Ability to interpret data and translate metrics into actionable insights.
• Comfortable experimenting with AI-driven writing, automation, or analytics tools (examples include ChatGPT, Jasper, HubSpot, or Notion AI).

Preferred Technical Exposure

• Experience with CRM, marketing automation, or email tools (e.g., HubSpot, Zoho CRM, MailerLite).
• Familiarity with web CMS platforms (e.g., WordPress, Webflow, Squarespace).
• Basic understanding of visual design tools (e.g., Canva, Figma, or Adobe Express).

Personal Attributes

• Strategic thinker with creative flair and a bias for execution.
• Self-starter who thrives in a fast-moving, collaborative environment.
• Curious about new technologies and passionate about simplifying complex topics.
• Organized, detail-oriented, and capable of managing multiple priorities

Benefits

• Opportunity to work across multiple international projects in SaaS, AI, and technology consulting.
• Exposure to global clients and modern marketing tools.
• A supportive, growth-oriented culture that values autonomy and learning.
• Competitive compensation aligned with experience and performance.

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