Marketing Executive

ABOUT THE COMPANY

Office Assistant

JOB SUMMARY

Qualifications & CompetenciesBachelor’s degree in Marketing, Business, or related field.4 years of experience in marketing, preferably B2B or technology sector.Hands-on experience with digital tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar).Strong project management, coordination, and analytical skills.Excellent written and verbal communication.Energetic, proactive, and eager to learn in a fast-paced environment.

RESPONSIBILITIES

Campaign Planning & ExecutionAssist in developing and executing B2B marketing campaigns aligned with company objectives.Manage timelines, deliverables, and budgets for ongoing campaigns.Coordinate with internal teams and external partners to ensure smooth campaign rollout.Digital Marketing & Lead GenerationSupport paid and organic campaigns across LinkedIn, Google Ads, and email marketing.Monitor and report on lead generation metrics (CPL, CTR, conversions).Contribute to website content updates and SEO optimization.Events & Brand ActivationsPlan and coordinate marketing events, product demos, and trade shows.Manage logistics, invitations, and event marketing materials.Capture and promote post-event content and engagement.Market Intelligence & ReportingConduct competitor and market analysis to inform marketing strategies.Support customer surveys and feedback initiatives.Prepare weekly/monthly marketing reports and dashboards.Collaboration & Sales EnablementWork closely with Sales to develop and update marketing collaterals (brochures, decks, one-pagers).Support alignment between marketing campaigns and sales outreach activities.Assist in CRM updates and data hygiene for campaign tracking.

REQUIRED SKILLS

Sales strategy, Marketing, Creative design, Phone sales, Customer relations

REQUIRED EDUCATION

Bachelor's degree