Or your alerts
Skills Assessment
V
1 month ago

Job Summary

Degree/Diploma in in Marketing, Business Administration, or related field.

  • Minimum Qualification: Bachelors
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

1. Develop strategies to boost company’s reputation and make the company more visible

2. Developing strategies and campaigns that will promote business through generating traffic both online and offline

3. Being in charge of the company website and all social media accounts and ensuring that they are well managed and that a strong present is felt across clients and prospective clients

4. Oversee the creation of valuable and engaging content for our website and all social media platforms ensuring that they remain vibrant with an aim of fostering brand loyalty among online users

5. Prepare and monitor marketing budget on a monthly, quarterly and annual basis to help in allocation of funds

6. Evaluating and reporting on the return on investment on each marketing initiative undertaken. You should assess the cost effective of each marketing campaign and allocate resource to strategies that yield highest ROI.

7. Competitor activities monitoring by analyzing their activities, strategies and identifying areas of competitive advantage and advising the management how we can use this information to differentiate and position our brand effectively in the market.

8. Identifying emerging trends and technologies in market and ensuring that the company’s marketing strategies are not only current but also positioned and relevant for future success

9. Developing crisis communication plans to address potential negative issues swiftly and protect our brand’s reputation.

10. Coordinating various brand campaigns across all channels to ensure a unified brand experience through integration of online and offline activities to maximize reach and impact

11. Effective digital marketing strategies

12. Advising and guiding the management on the best marketing strategy to launch a new brand in the market.

13. Being in charge of the marketing department and ensuring that the staff in the department maintain discipline and professionalism in their day-to-day work.

14. Fostering a positive and collaborative team culture between marketing department and other departments in the company.

15. Regularly assessing your team’s performance to help in identifying areas of improvement as well as recognize outstanding performance

16. Any other duty assigned


Key Requirements (qualifications and skills)

  • Degree/Diploma in in Marketing, Business Administration, or related field.
  • Proven experience in marketing management, with a track record of successfully executing integrated marketing campaigns.
  • Digital marketing experience
  • Proven track record and strategic thinking
  • Proficiency in digital marketing tools and platforms
  • Experience in the hospitality industry is an added advantage

Must have hotel experience 

Important Safety Tips

  • Do not make any payment without confirming with the BrighterMonday Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
Report Job

Share Job Post

Lorem ipsum dolor (Location) Lorem ipsum KES Confidential

Job Function : Lorem ipsum

1 year ago

Lorem ipsum dolor (Location) Lorem ipsum KES Confidential

Job Function : Lorem ipsum

1 year ago

Lorem ipsum dolor (Location) Lorem ipsum KES Confidential

Job Function : Lorem ipsum

1 year ago

Stay Updated

Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

We care about the protection of your data. Read our privacy policy.

This action will pause all job alerts. Are you sure?

Cancel Proceed
Report Job
Please fill out the form below and let us know more.
Share Job Via Sms
Why is there a skills assessment?
The employer wants to assess each candidate equally and fairly, and give you the opportunity to show your abilities.
How long is the assessment?
Normally between 25 - 45 mins depending on the skill being assessed.
Can I retake the assessment?
No, you can't re-take an assessment
Make sure you are ready and can focus 100% with no distractions.

Preview CV