Marketing Executive
Eezy Track Limited
Marketing & Communications
Job Summary
Overall brand custody to ensure consistency across all media and platforms
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
• Overall brand custody to ensure consistency across all media and platforms
• Creation of relevant marketing content to support sales & brand awareness
• Monitoring brand sentiment to identify potential risks and opportunities linked to the Eezy brand
• Media buy; collaborate with the media buyer to ensure fair value for money and set KPIs are met.
• Coordination of community management.
• Maintain updated marketing calendars (Internal, external, SEO, & communications) complemented by action to realize business goals
• Coaching, training and developing the Marketing team to support long term career development and effective succession planning
• Drive the corporate & product brands category distinction, TOM awareness & credibility
• Manage internal/external campaigns & the production/distribution of marketing collateral
• Manage key brand touch points (Websites, intranet & social media) to ensure they effectively support the brand perception & support business objectives
• Manage the utilization of the marketing budget & effective 3rd party management to manage costs & delivery against defined monthly KPIs
• Monitor the impact of marketing strategies to ensure value and measure return on investment
• Growth in revenue attributable to strategic marketing actions
• Positive and growing brand awareness
• ROI on marketing spend within approved budgets & cost savings against budget
• Business wide compliance to brand norms
• Compliance with all company / regulatory processes and procedures that support effective risk mitigation
• Marketing budget spend & ROI tracker (Monthly)
• Campaigns report & data performance (Monthly)
• Google business profile & website performance report (Monthly)
• Branded collateral stock position (Monthly)
• Production report (Monthly)
• Functional onboarding deck, team KPIs and JDs (evergreen)
• Model release forms & marketing assets repository (leadgen assets, content video, blog articles, MEMOs, etc) (evergreen)
Minimum Experience Required
• At least 3 years’ experience in marketing and brand management in a sales driven environment
Minimum Level of Academic and Professional Requirements
• Bachelor's degree in Marketing or business administration
• CIM Level 6 – Mandatory
Technical Competencies Required
• Project Management
• Creative writing
• Excellent communication/pitching skills
• Data analysis
• Research & brand management
• Social media management
• Intermediate-level Excel skills
Behavioural Competencies Required
• Commercially aware
• Customer focused
• Coaching
• Influencing
APPLICATION GUIDELINES
1. Send a 2-page (max) no-fluff resume highlighting relevant accomplishments, experience & education.
2. No cover letter. Instead, please include a link to your Linkedin profile or portfolio on the resume.
3. Indicate your salary expectations
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