Marketing Officer - eMobility (Kitengela)

ABOUT THE COMPANY

At M-KOPA, our aim is to increase access to life-improving technologies at a huge scale. We do this through an innovative credit model – pay-as-you-go asset financing – of which M-KOPA was an early global pioneer. With offices in Nairobi, Kampala, Lagos, and London, M-KOPA serves over 1 million low-income households in Sub-Saharan Africa. Since its commercial launch in 2012, M-KOPA has made its name in off-grid solar power, providing customers with solar panels and solar-powered lights, televisions, radios, fridges, and more – this is often our customers’ first access to electricity.
M-KOPA’s affordable credit model can also be applied to assets beyond off-grid solar power, and in 2019, we began providing credit for smartphones, which enables our customers to move from feature phones to smartphones and improve their connectivity, communication, and information access. Today, smartphone financing is a rapidly growing business line – with enormous opportunities for innovation and increasing our customer impact – and it is the focus of this Strategy Manager role.
M-KOPA currently employs over 1,000 full-time staff across its operating countries. We value progress, innovation, pragmatism, collaboration, and – most of all – our customers. We have been well recognized for our pioneering business model and scale.

JOB SUMMARY

ExpertiseA degree in Marketing, Communications, Business, or a related field2–3 years of relevant marketing experienceFluency in digital marketing tools - Meta Ads, Google Ads, Canva, Mailchimp, or similarStrong written English; Swahili is a bonusDetail-oriented, organised, and comfortable taking initiativeGenuine curiosity about mobility, fintech, or clean energy in Africa

RESPONSIBILITIES

Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reportingWriting copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materialsPlanning and executing field activations, product demos, trade shows, and community eventsTracking campaign metrics and sharing market insights that shape strategyConducting competitor research and analysis and maintaining a regular reporting cadenceTracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROIManaging records of marketing POSMs and branded merchandiseCollaborating with the sales team on lead generation and supporting partner marketing efforts

REQUIRED SKILLS

Brand management, Digital content development and editing (social media, blogs, etc.), E-mail and internet, Market research, intelligence, Security operations, Handling claims, Fraud risk assessment and management, Investigation

REQUIRED EDUCATION

Bachelor's degree