Marketing Specialist, Kenya – Field led. Sales driven. Hands on

Solar Panda has sold 350,000+ units in Kenya over the past six years — largely through sales  effort. Now we want to take the next step: a coordinated, HQ-led marketing approach that supports and  amplifies sales. This role exists to prove that marketing can and should drive measurable growth. If that excites you, you’ll fit right in.

What you’ll actually do:

1.Field marketing & activations (core of the role) 

• Learn from what Field Agents and shops have already tested (including vernacular radio  and local promotions) and scale what works 
• Treat radio and road shows as core growth channels, not secondary tactics Plan and deliver roadshows, market activations, pop-ups, and community events across  Kenya 
• Decide what gets done nationally vs locally, and why 
• Design and deliver targeted activations with women’s groups, savings groups, community  organizations, and other trusted local networks, lowering barriers to access and purchase
• Ensure shops, vehicles, and activation sites are properly branded and consistent Brief, manage, and hold third party suppliers accountable (roadshows, printing,  photography) 
• You don’t just suggest — you deliver 
  

2. Strategy, insight & campaigns 

•  Map the Kenyan customer journey from awareness to purchase 
•  Identify key barriers to purchase across different regions and customer segments 
•  Propose practical ways to address and mitigate those barriers 
•  Be opinionated about the right mix of channels 
•  Shape campaign ideas, taglines, messaging, and timing 
•  Design campaigns that are practical, measurable, and sales focused 
  

3. Social media & content direction 

• Set direction for Solar Panda’s social media presence in Kenya 
• Advise on content themes, frequency, and tone
• Work with photographers or content creators when needed 
• Maintain an up-to-date photo and content library 
• Ensure customer consent is collected for any photos or testimonials used 
  

4. Budgeting, reporting & accountability 

• Propose marketing budgets and campaign spend 
• Track costs vs outcomes 
• Report clearly on leads, conversions, and sales impact 
• Be comfortable answering the question: “What did we get for this spend?” 
  

5. Internal communications 

• Share wins internally — strong agents, great activations, customer stories 
• Capture testimonials and success stories from the field 
• Help the wider team see what’s working, where, and why 
• Support internal alignment between Sales, Operations, and HQ 
  

How you’ll work 

• Based in Kenya 
• Primary market: Kenya (with exposure to Zambia and future markets) 
• Reports to: Director of Field Operations 
• Supported by: Logistics, Field Teams, Strategic Ops 
• Comfortable coordinating across regions, counties, and shop clusters — often with  changing conditions 
• No direct reports (for now) 

Who you are 

• Cofortable being both strategic and scrappy 
• Happy in the field, not just in slides 
• Organized, decisive, and execution focused 
• Confident managing suppliers and budgets 
• Data aware: you care about results, not just activity 
• Curious about customers and grounded in real market insight 
• Comfortable working across multiple Kenyan languages and vernacular radio markets,  even if content is executed via agents or partners 
• Comfortable spending significant time in the field, including up-country travel 
• Experience in fast-moving consumer, field sales, or emerging markets is a strong plus. 

What success Looks like:

• Within your first 3 months, you will have: 
• Designed, planned, and delivered a cross-country roadshow — end to end.
• Selected and managed third party roadshow / rigging partners 
• Planned routes, timelines, and locations across Kenyan regions  
• Worked directly with local Field Agents to execute in market

 Within 6 months, you will have: 

• Shown clear evidence that marketing investment is contributing to sales uplift 
• Put a system in place to capture leads, track spend, and report conversion to sales 
• Built a repeatable Kenya playbook for national and local activations  Established clear recommendations on where to focus next (channels, regions, tactics)