Marketing Specialist

ABOUT THE COMPANY

Solar Innovators
Solar Panda is an innovative company providing home solar systems to rural African communities without access to electricity.
Financial Includers
Our pay-as-you-go model allows millions of families to have electricity for less than the daily cost of kerosene and mobile phone charging.
Environmental Defenders
By harnessing the power of the sun, our customers have a clean, safe and healthy source of electricity.

JOB SUMMARY

QualificationsComfortable being both strategic and scrappyHappy in the field, not just in slidesOrganized, decisive, and execution focusedConfident managing suppliers and budgetsData aware: you care about results, not just activityCurious about customers and grounded in real market insightComfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partnersComfortable spending significant time in the field, including upcountry travelBachelors Degree in any business related training

RESPONSIBILITIES

Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what worksTreat radio and road shows as core growth channels, not secondary tacticsPlan and deliver roadshows, market activations, pop ups, and community events across KenyaDecide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistentBrief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .Strategy, insight & campaigns - Map the Kenyan customer journey from awareness to purchaseIdentify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriersBe opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timingDesign campaigns that are practical, measurable, and sales focusedSocial media & content direction - Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and toneWork with photographers or content creators when neededMaintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials usedBudgeting, reporting & accountabilityPropose marketing budgets and campaign spend - Track costs vs outcomesReport clearly on leads, conversions, and sales impactBe comfortable answering the question: What did we get for this spend?Internal communications - Share wins internally, strong agents, great activations, customer storiesCapture testimonials and success stories from the fieldHelp the wider team see whats working, where, and whySupport internal alignment between Sales, Operations, and HQ

REQUIRED SKILLS

Marketing, Business strategy, Sales strategy, Market research, intelligence, Brand management, Competitor and market analysis

REQUIRED EDUCATION

Bachelor's degree