MIML Business Development Officer – Digital Business

ABOUT THE COMPANY

Madison Group Limited is a locally owned financial services holding company that specializes in Insurance and wealth management services. The Group comprises of Madison Life Assurance Kenya Limited, Madison General Insurance Kenya Limited, and Madison Investment Managers Limited.
Madison Life Assurance Kenya was originally incorporated under Kenyan Laws in 1988 as Madison Insurance Company Limited (MICK) after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation. The Company has grown exponentially from combined Gross written premiums of KES 100m in 1988 to combined Gross written premiums of KES 6.2 Billion as at Dec 2017.
In 2018, MICK demerged into two separate companies – Madison General and Madison Life. Madison Life Assurance now underwrites life assurance business only while Madison General underwrites general insurance business.

JOB SUMMARY

Qualifications, Experience and CompetenciesAn undergraduate degree in Business, Marketing, Finance, IT or a related field.At least 1 years’ experience in Digital business development activities such as: customer acquisition, digital sales, and digital channel support (preferably within financial services).Knowledge of digital financial platforms and customer onboarding processes Strong analytical skills with the ability to interpret performance data and recommend improvements. High level of maturity, self-drive and ability to work with minimal supervision.Candidates with the required qualifications, experience and competencies who wish to apply for the above position are required to forward their applications with their CVs and copies of relevant certificates to the email provided.

RESPONSIBILITIES

Support business growth through acquisition of new customers via the Digital Channels.Drive usage and adoption of digital products and services to increase customer activity and transaction volumes.Identify, engage and onboard prospective customers through digital-led campaigns and targeted acquisition strategies.Work closely with internal teams (Digital, Marketing, Product and Operations) to execute customer acquisition and retention initiatives.Monitor digital channel performance and provide insights to improve customer journeys, conversion rates and overall experience.Support customer education and provide guidance on digital platforms to improve engagement and reduce drop-offs.

REQUIRED SKILLS

Sales strategy, Business to Business (B2B) sales, Business development, Marketing

REQUIRED EDUCATION

Bachelor's degree