A

Programme Marketing & Communications Associate

African Management Institute

Yesterday
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Job descriptions & requirements

ABOUT THE COMPANY

Our purpose
AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.
Our Story
AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.

JOB SUMMARY

Requirements5 years experience in similar or related fieldStrong project management skillsStrong communication skills, both verbal and written, with the ability to engage and influence diverse stakeholder groups.Experience working with CRMs & Martech tools (e.g.Google Analytics, Hubspot, Salesforce, PipeDrive, Zoho, Canva, Wix)Demonstrated commitment to excellence, innovation, and accountability, thriving in a fast-paced, entrepreneurial environment.Undergraduate degree in Marketing or other relevant course from an accredited university.

RESPONSIBILITIES

Programme Communications & MarketingDevelop and execute strategic communication initiatives that support programme recruitmentCollaborate closely with programme managers, sourcing, and sales teams to ensure all programme communication needs are met while continuously strengthening sales-marketing alignment.Utilize and manage customer contacts through a customer relationship management (CRM) system Continuously research and identify new growth channels, technologies, and innovative tactics to enhance programme communications and marketingCoordinate with other marketing team members to deliver reports to different stakeholders including senior management with measurable results from campaigns and communicationsOther programme marketing and communications duties as assignedEvents ManagementLead the management and co-ordination of virtual and in-person events - webinars, masterclasses, workshops, and conferences - across Africa and other global regions as and when needed as part of programme delivery for projects.Develop and implement event marketing and communications campaigns that drive awareness, registration, and engagement.Coordinate with internal and external stakeholders to ensure smooth execution of projects and resolve any issues that arise.Data Analysis and ReportingAnalyze project data, extract insights, and make data-driven decisions to optimize future marketing & communications efforts.Utilize advanced analytics tools to identify trends, patterns, and areas of opportunity for growth.

REQUIRED SKILLS

Programme management, Event management, Data analysis

REQUIRED EDUCATION

Bachelor's degree

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