Regional Sales Manager

Position:   Regional sales manager {coastal region} (paint manufacturing company)

Employer:   A leading paint manufacturing company

Ref no:   Sgk-rsm-11-2025

Industry:   Construction

Job category:   Middle management

Town:   Coast region

Country:   Kenya

Date posted:   18/11/25

Deadline:   02/12/25

Requirements:  

• Bachelors degree in business, sales & marketing, commerce, construction management, civil engineering, or related field.
• A diploma in a technical field combined with strong sales experience may also be considered. Professional training in sales, marketing, or technical product sales is an added advantage.
• Proven track record of meeting sales targets and managing distributor-led territories. Strong knowledge of construction industry dynamics in kenya.

Experience:  

• Minimum 5 years experience as a regional, area, or territory sales manager within the construction materials sector.
• Experience in selling paints, cement, adhesives, roofing materials, steel, gypsum, tiles or related products is a strong advantage.
• Experience managing a sales team and working in a fast-paced, competitive market is needed.

Salary:   Kshs. 130,000 - 170,000 plus company benefits

Duties/responsibilities:  

• The regional sales manager (rsm) for coastal region will be responsible for driving revenue growth, expanding market share, and strengthening the companys presence across the coastal counties.
• The role involves leading a sales team, managing key distributor and retail accounts, executing route-to-market strategies, and ensuring consistent product availability and visibility in line with company objectives.
• He/she will perform the following responsibilities:- sales strategy & execution:
• Develop and implement regional sales strategies aligned with national business objectives.
• Achieve monthly, quarterly, and annual sales targets for the coastal region.
• Plan and execute route to market (rtm) activities to grow distribution, retail penetration, and project sales.
• Conduct competitor analysis to identify market gaps, pricing trends, and emerging opportunities.
• Manage product launches and promotional activities within the region.
• Territory & account management: Maintain and grow relationships with distributors, hardware stores, wholesalers, contractors, architects, project managers, and construction companies.
• Ensure consistent product availability across all channels: Retail, distribution, institutional buyers, and construction projects.
• Regularly review stock levels and sales performance at distributor and retail outlets.
• Expand coverage by onboarding new distributors and key accounts in underserved areas.
• Team leadership & people management: Recruit, train, and mentor sales representatives and merchandisers within the region.
• Set performance kpis, track progress, and conduct regular team performance reviews. Coach the team on product knowledge, technical selling, trade marketing, and customer service excellence.
• Ensure adherence to company policies, pricing structures, and credit controls.
• Technical sales & customer support: Provide technical advice and product demonstrations to contractors, architects, developers, and end users.
• Support field trials, sampling programs, and technical product trainings.
• Handle customer complaints, quality concerns, and escalate issues requiring technical support.
• Market development: Drive brand visibility through merchandising, trade activations, and pos investments. Map and monitor ongoing and upcoming construction projects in the coastal region.
• Develop relationships with key industry stakeholders (architects, qs firms, engineers, contractors).
• Represent the company during trade shows, exhibitions, and professional association events.
• Reporting & administration: Prepare weekly, monthly, and quarterly sales reports, forecasts, and regional market insights.
• Maintain accurate customer databases and sales pipeline records. Ensure timely collection of payments and strict adherence to credit policies.
• Monitor regional operational costs and optimize spending.