Sales Representative

ABOUT THE COMPANY

Spin-Knit Limited is the leading Textile manufacturer in Kenya with manufacturing facilities of 100% Acrylic Hand Knitting yarn, Machine Knitting Yarn, Knitwear, Maasai Shuka, Kikoys, Baby Shawls & Blankets. Market leaders, enabling our customers to get more value for money with the quality consistency of our various products under the brand name robin. We have a committed team of over 750 employees working together for continual growth of the organization. Spin-Knit has played a vital role in industrial growth and development of Kenya since last 35 years. Apart from textile, SVG group is well known for its different reputed diversified manufacturing concerns throughout East and Southern Africa in Plastics, Paper, Flowers, Sugar, Properties etc.
We are committed and perpetually striving to create 10% value adding ratio, using lean business transformation by spearheading, involving and aligning all stakeholders and an enabling environment suitable for achieving Industry’s common goal, Mission, and vision.

JOB SUMMARY

Role OverviewThe Sales Representative is responsible for driving revenue growth by identifying new business opportunities, building strong customer relationships, managing existing accounts, and executing the company’s sales strategy in the assigned territory. The role requires deep market understanding, disciplined execution, and consistent achievement of sales targets while representing the company’s brand and values in the market.Key ResponsibilitiesSales & Business DevelopmentIdentify, develop, and convert new customers across distributors, retailers, and end usersGrow sales volumes and market share within the assigned territoryAchieve and exceed monthly, quarterly, and annual sales targetsPromote and sell the company’s product portfolio by clearly explaining features, benefits, and unique selling propositions (USPs)Customer Relationship ManagementBuild long-term, trust-based relationships with existing customersMaintain regular customer visits and follow-upsHandle customer inquiries, objections, and complaints professionallyEnsure high levels of customer satisfaction and retentionMarket Intelligence & ReportingCollect and analyse market feedback on product quality, pricing, colours, delivery, and serviceMonitor competitor activities, pricing strategies, and new product introductionsIdentify market trends and recommend new products or improvementsPrepare daily, weekly, and monthly sales and market reportsCoordination & Internal CommunicationCoordinate with production, dispatch, finance, and quality teams to ensure timely delivery and issue resolutionFollow up on trial orders, bulk orders, and repeat businessEnsure timely collection of payments as per agreed credit termsCompliance & IntegrityEnsure adherence to company policies, ethical sales practices, and compliance standardsReport counterfeit or imitation products observed in the marketRepresent the company professionally at all times

RESPONSIBILITIES

Key ResponsibilitiesSales & Business DevelopmentIdentify, develop, and convert new customers across distributors, retailers, and end usersGrow sales volumes and market share within the assigned territoryAchieve and exceed monthly, quarterly, and annual sales targetsPromote and sell the company’s product portfolio by clearly explaining features, benefits, and unique selling propositions (USPs)Customer Relationship ManagementBuild long-term, trust-based relationships with existing customersMaintain regular customer visits and follow-upsHandle customer inquiries, objections, and complaints professionallyEnsure high levels of customer satisfaction and retentionMarket Intelligence & ReportingCollect and analyze market feedback on product quality, pricing, colours, delivery, and serviceMonitor competitor activities, pricing strategies, and new product introductionsIdentify market trends and recommend new products or improvementsPrepare daily, weekly, and monthly sales and market reportsCoordination & Internal CommunicationCoordinate with production, dispatch, finance, and quality teams to ensure timely delivery and issue resolutionFollow up on trial orders, bulk orders, and repeat businessEnsure timely collection of payments as per agreed credit termsCompliance & IntegrityEnsure adherence to company policies, ethical sales practices, and compliance standardsReport counterfeit or imitation products observed in the marketRepresent the company professionally at all timesQualifications & ExperienceMinimum 3–5 years of proven experience in field salesExperience in textiles, FMCG, manufacturing, or B2B sales preferredStrong verbal and written communication skillsProficiency in English; knowledge of local languages/dialects is an advantageWillingness to travel extensively within the assigned territoryKey Attributes of an Exceptional SalespersonAn exceptional salesperson goes far beyond meeting targets. They combine mindset, discipline, skills, and character.1. Strong Commercial MindsetThinks in terms of revenue, margins, and long-term valueUnderstands how sales contributes to overall business profitabilityFocuses on sustainable growth, not just short-term wins2. Exceptional Communication SkillsListens actively and understands customer needsExplains products clearly and persuasivelyAdapts communication style to different customer profiles3. Relationship BuilderBuilds trust rather than transactional relationshipsCreates strong networks with distributors, retailers, and influencersMaintains credibility through honesty and reliability4. High Level of Self MotivationWorks independently without constant supervisionDemonstrates discipline in planning daily routes and prioritiesMaintains energy and focus even in challenging markets5. Result-Oriented & Target DrivenOwns sales targets and takes accountabilityUses data and planning to track progressConsistently finds ways to close gaps and exceed goals6. Market & Customer AwarenessUnderstands local market dynamics and customer buying behaviourStays informed about competitors, pricing, and trendsAnticipates changes and adjusts strategy quickly7. Negotiation & Closing SkillsConfidently handles price discussions and objectionsBalances customer needs with company marginsKnows when to push and when to walk away8. Problem-Solving AbilityIdentifies issues quickly and proposes practical solutionsHandles customer complaints calmly and efficientlyWorks cross-functionally to resolve delivery, quality, or payment challenges9. Strong Work Ethics & IntegrityCollects payments responsibly and transparentlyRespects company policies and customer agreementsActs as a trusted representative of the company brand10. Continuous LearnerCurious about products, markets, and selling techniquesAccepts feedback positivelyAlways seeks improvement in performance and knowledge

REQUIRED SKILLS

Business development, Marketing, Sales strategy, Customer relations, Market research, intelligence, Product demonstration and promotion, Sales performance tracking and reporting

REQUIRED EDUCATION

Diploma, Associate's degree