Senior Sales & Marketing Supervisor

Location: Nairobi with Travel as required

As a key member of the Sales and marketing team in the Operations department, your core responsibility will be to cultivate a sales and marketing division of the company, responsible for overseeing the success of various sales and marketing initiatives and managing the department’s marketing budget and refine campaign strategies to grow brand recognition and market resonance.

Your three (3) primary responsibilities will consist of:

• Design and implement social media strategy.

• Identify sustainable partnerships to elevate brand awareness.

• Design and implement marketing campaigns with measurable ROI’s.

Senior Sales & Marketing Role:

• Execution of marketing strategies for new and existing products.

• Leading the team through content creation both in visual and written copy.

• Organizing promotional events and coordinating the execution.

• Leading and training a team of marketing associates in the execution of marketing activities.

• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.

• Updating and monitoring the website and other social platforms to ensure engagement and right communication is relayed on the sites.

• Partnering with sales to roll out marketing campaigns on ground and online.

• Presenting fresh advertising ideas to senior management with expected budgets and ROI.

• Leading internal or external resources in creation of required marketing material and other branding materials.

• Create plans to improve the brand awareness among the different customer segments.

• Ensure all social pages are updated daily or weekly depending on the rollout plan for each site.

• Attend events that could boost the company’s online presence and make sure

• the brand is represented through branding.

• Conduct market surveys in collaboration with the sales team in order to inform the market position of the various products.

• Prepare reports that show the position of the brand in the market.

• As required in the department, you may be asked to support on other tasks related to sales and marketing.

Skills and qualifications:

• A bachelor’s Degree in marketing or On-the-job training with a minimum of 2 years with relevant experience needed to execute the core responsibilities.

• Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting

• Proficient with marketing-related software programs

• Demonstrated history of planning successful product launches and events

• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients.

• Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives.

• Leadership skills to motivate team members and manage conflicts.

• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.

• The candidate should have leadership experience to be able to drive the marketing associates to execution of the company’s wholesome brand in the marketplace.

Benefit:

• Visibility into the world’s fastest growing aquaculture company.

• Ideal for a candidate looking to dive into a mission-oriented Organization.

• The team is committed to the candidate’s success and will provide coaching, mentorship, and unique exposure to people and experiences that come from the most successful leaders in the entrepreneurial community and the social sector.

About Victory Farms

Victory Farms (VF) was established on Lake Victoria in 2016 with both on-shore and off-shore facilities. The head office is in Nairobi, and its Farm site is in Homa Bay County, with distribution across Kenya. VF has since become one of the fastest growing companies in aquaculture globally - in its first eight months of operation, the Company became the largest aquaculture producer in Kenya. Victory Farms aims to become the leading tilapia farm in Africa over the next 5 years while maintaining the highest environmental and social standards; as the most sustainable tilapia farm in the world, adhering to global standards and best practices, and producing affordable, sustainable protein to feed millions of people across Africa. Today, it is the largest commercial aquaculture player in East Africa and operates one of largest hatcheries on the continent.

The Company is continuing to rapidly expand its vertically integrated model: production, processing, and sales & distribution, to keep pace with the rapid growth in demand for protein. To support this, Victory Farms employs worldclass technologies, people, and processes to build its model for sustainable protein production on the continent. VF strives for the highest standards in performance, execution, culture, and integrity.

VF’s growth trajectory provides enormous opportunity for excited professionals to uplift their careers and make an impact within a diverse operation. We recognize the utmost importance which contributions by individuals and teams have to the success of Victory Farms. We work to create a fantastic environment for our employees. An environment where employees have an opportunity to develop professionally and personally.

Application

Please send a CV and Cover letter expressing your interest and qualifications. This vacancy remains active until 4th March, 2024.