Social Media and Marketing Associate

ABOUT THE COMPANY

BuuPass is driven by young entrepreneurs who are passionate about solving real everyday problems by making simple and powerful solutions. Their idea was born in response to the 2016 Hult Prize Challenge (www.hultprize.com) a global student competition for social entrepreneurship, which launches students into developing scalable business models in order to solve global challenges. The challenge for 2016 was to better connect people to goods, services, and resources. After a year long process, the diverse team went on to win the prestigious competition with President Bill Clinton, under their former name Magic Bus Ticketing. The BuuPass team is motivated by the idea of transforming inefficient transport systems into a catalyst for growth and impact, in order to connect people to opportunities.

JOB SUMMARY

What We're Looking For:2–4 years in social media, content creation, or community management — ideally at a consumer brand or startup.You are a native user of TikTok and Instagram Reels. You understand the algorithm intuitively, not theoretically.You have a portfolio of content you've made that actually performed — show us the numbers.Strong video editing skills (CapCut, Adobe Premiere, or similar). Basic shooting skills are a must.Deep understanding of African pop culture, internet trends, and how people talk online in Kenya, South Africa, and Nigeria.A bias for action — you'd rather ship and learn than perfect and delay.Bonus: experience building communities, running creator programs, or growing accounts from scratch.

RESPONSIBILITIES

Short-Form Content Creation & StrategyOwn BuuPass's short-form video strategy across TikTok, Instagram Reels, and YouTube Shorts — from concept to execution to iteration.Ideate and produce high-volume, fast-turnaround content that taps into trending sounds, formats, and cultural moments relevant to African audiences.Build a consistent content rhythm: testing formats relentlessly until you find what spreads.Be the creative engine — you don't just brief others, you can shoot and edit yourself when needed.Community Building & ViralityDevelop and execute a community strategy that turns BuuPass users, drivers, and operators into advocates and content creators.Identify and engage micro-influencers, travel creators, and everyday commuters to amplify organic reach.Actively manage and grow our social communities — responding, engaging, and sparking conversations that feel human and alive.Spot viral opportunities in real time and move fast to capitalize on them.Build UGC (user-generated content) campaigns that get customers posting about their BuuPass journeys.Brand Voice & StorytellingDevelop a distinct, recognizable BuuPass voice that resonates across East and Southern Africa.Find the stories hidden in our data — 20M+ journeys is a goldmine of human stories waiting to be told.Collaborate with the design team on visuals and with founders on brand positioning.Analytics & IterationTrack organic performance metrics: views, shares, saves, follower growth, and engagement rate — and use them to kill what's not working and double down on what is.Report weekly on content performance with a clear point of view on what to do differently.

REQUIRED SKILLS

Reporting, Digital content development and editing (social media, blogs, etc.), Communication, Social media marketing, Social media community management (admin)

REQUIRED EDUCATION

Diploma, Associate's degree