Social Media & Content Specialist (Part-Time) Monday to Friday, US Company

Social Media & Content Specialist (Part-Time)

📍 Location: Remote, Nairbi, Kenya
🕐 Schedule: Part-Time (20–25 hours per week) | Flexible Schedule
ABOUT THE ROLE
The Social Media & Content Specialist will lead and execute digital content and social media initiatives for a growing organization in the construction and infrastructure sector. This role combines content strategy, content creation, brand development, and social media management, with a strong focus on increasing brand visibility, showcasing projects and company culture, and supporting business growth. The position works closely with leadership to develop engaging, high-quality content for U.S.-based audiences across multiple digital channels.
REQUIREMENTS
- 3+ years of experience in Social Media Management, Content Marketing, or Digital Marketing.
- Strong expertise managing LinkedIn, Facebook, Instagram, YouTube, and developing organic social media strategies.
- Experience creating multimedia content, including copywriting, graphic design, and social media video editing.
- Advanced English level (C1+) for professional communication.
- Experience supporting U.S.-based companies and managing content for professional or B2B audiences.
- Proficiency with design and content creation tools such as Canva or Adobe Creative Suite.
NICE TO HAVE
- Experience in construction, infrastructure, engineering, industrial, utilities, or energy sectors.
- Familiarity with employer branding, recruitment marketing, SEO fundamentals, and social media scheduling tools.
RESPONSIBILITIES
- Manage and grow the company’s social media presence across multiple platforms.
- Develop and execute content strategies aligned with business and brand objectives.
- Create engaging social media content, including graphics, videos, project highlights, employee spotlights, and company updates.
- Produce and edit video content for social media campaigns and marketing initiatives.
- Monitor performance metrics, analyze engagement trends, and recommend optimization opportunities.
- Collaborate with internal stakeholders to capture and promote company achievements, projects, culture, and recruitment initiatives