TRADE MARKETING &BRAND; EXECUTION MANAGER
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Job summary
Develop and execute the annual trade marketing and brand growth strategy
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
JOB TITLE: TRADE MARKETING &BRAND EXECUTION MANAGER
NATURE OF JOB: FULL TIME
INDUSTRY: FMCG
SALARY: ATTRACTIVE
JOB LOCATION: MOMBASA
DUTIES AND RESPONSIBILITIES
Trade Marketing & Brand Strategy
- Develop and execute the annual trade marketing and brand growth strategy.
- Design and implement initiatives that drive brand visibility, consumer engagement, market penetration, and sales performance.
- Develop and manage promotional calendars, seasonal campaigns, and customer marketing programs.
Retail Execution & Market Development
- Drive sales growth through enhanced merchandising, retail visibility, promotions, activations, and in-store execution.
- Identify opportunities to increase distribution, shelf share, cooler placements, product availability, and outlet penetration.
- Strengthen execution across modern trade, general trade, wholesale, hospitality, institutional, and distributor channels.
- Collaborate closely with sales teams to improve sell-through, outlet productivity, and market coverage.
Brand Activations & Consumer Engagement
- Lead the planning and execution of sampling programs, roadshows, events, experiential marketing campaigns, and consumer activations.
- Ensure consistent and impactful brand execution across all customer touchpoints.
- Develop initiatives that enhance consumer awareness, trial, and brand loyalty.
Agency & Stakeholder Management
- Manage relationships with external agencies, designers, photographers, content creators, activation partners, and digital marketing providers.
- Ensure all marketing materials and brand assets meet established brand standards and commercial objectives.
- Coordinate cross-functional execution with sales, operations, and distribution teams.
Market Intelligence & Performance Management
- Monitor market trends, competitor activity, consumer insights, and channel performance.
- Track, analyze, and report on key commercial and marketing KPIs.
- Provide actionable recommendations to improve market share, revenue growth, and return on marketing investment.
- Manage trade marketing budgets and ensure efficient allocation of resources.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree in Marketing, Business Administration, Commerce, or a related field.
- Minimum 5–10 years of progressive FMCG experience.
- Proven experience in trade marketing, brand execution, and route-to-market development.
- Strong experience managing activations, promotional campaigns, merchandising, and retail execution.
- Experience working across modern trade, general trade, wholesale, hospitality, and distributor channels.
- Strong commercial acumen with the ability to translate marketing initiatives into sales growth.
- Experience managing agencies, marketing budgets, and external partners.
- Demonstrated success in delivering measurable growth in brand performance, market penetration, and revenue.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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