ALCOHOL SALES REPRESENTATIVE

JOB TITLE ALCOHOL SALES REPRESENTATIVE

NATURE OF JOB FULL TIME

INDUSTRY ALCOHOLIC BEVERAGE MANUFACTURING

SALARY KSHS.40,000-50,000

JOB LOCATION MOMBASA ROAD

DUTIES AND RESPONSIBILITIES

 Sales Execution & Revenue Growth

·       Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio.

·       Execute territory sales plans to increase market share and brand penetration across the assigned region.

·       Identify new business opportunities and convert prospects into active retail and wholesale accounts.

·       Maximize sales through effective product mix management, promotional activities, and upselling initiatives.

·       Monitor daily sales performance and implement corrective actions to address performance gaps.

Distributor & Channel Management

·       Build and maintain strong relationships with appointed distributors to ensure efficient product availability and market coverage.

·       Monitor distributor performance against agreed sales, distribution, and stockholding targets.

·       Support distributors in territory planning, route optimization, and sales execution.

·       Ensure distributors maintain adequate inventory levels to minimize stock-outs and maximize sales opportunities.

·       Identify and develop new distribution channels to expand market reach.

Trade & Customer Relationship Management

·       Develop strong relationships with wholesalers, supermarkets, wines and spirits outlets, bars, hotels, restaurants, clubs, and other on-trade and off-trade customers.

·       Conduct regular customer visits to strengthen partnerships and identify opportunities for business growth.

·       Negotiate trading terms, promotional agreements, and product listings within approved commercial guidelines.

·       Resolve customer concerns promptly while maintaining high levels of customer satisfaction and loyalty.

Route-to-Market & Market Development

·       Implement effective route-to-market strategies to improve product availability and market penetration.

·       Expand numeric and weighted distribution across assigned territories.

·       Identify underserved markets and develop action plans to increase sales coverage.

·       Ensure all priority brands are listed and consistently available within key customer accounts.

 Brand Visibility & Trade Marketing Execution

·       Ensure excellent in-store and outlet execution through merchandising, product displays, and point-of-sale materials.

·       Implement national and regional trade marketing campaigns in collaboration with the marketing team.

·       Monitor compliance with agreed promotional activities and display standards.

·       Increase brand visibility and consumer awareness through effective trade activation.

Market Intelligence

·       Monitor competitor products, pricing, promotions, and route-to-market strategies.

·       Collect market intelligence on consumer trends, customer preferences, and emerging opportunities.

·       Provide regular feedback to management on market developments and recommend appropriate commercial actions.

·       Identify risks and opportunities affecting sales performance within the assigned territory.

Sales Planning, Reporting & Forecasting

·       Prepare accurate sales forecasts to support demand planning and inventory management.

·       Submit timely daily, weekly, and monthly sales performance reports.

·       Maintain accurate customer, outlet, and sales records using company reporting systems.

·       Analyze sales trends and recommend initiatives to improve territory performance.

 Credit & Receivables Management

·       Monitor customer credit exposure and ensure compliance with approved credit terms.

·       Follow up on outstanding payments and support timely debt collection.

·       Reconcile customer accounts and escalate overdue accounts where necessary.

·       Work closely with distributors and the finance team to maintain healthy debtor balances.

Regulatory Compliance & Responsible Alcohol Sales

·       Ensure all sales activities comply with company policies and applicable alcoholic beverage regulations.

·       Promote responsible marketing and sales practices in line with industry and regulatory requirements.

·       Ensure customers adhere to legal requirements governing the sale and distribution of alcoholic beverages.

·       Maintain the highest standards of integrity and professionalism while representing the company.

Cross-Functional Collaboration

·       Work closely with the Marketing, Supply Chain, Finance, Customer Service, and Production teams to ensure seamless execution of commercial plans.

·       Participate in sales meetings, product launches, trade activations, and distributor reviews.

·       Share customer insights and market intelligence to support product development and commercial decision-making.

·       Continuously build product knowledge and stay informed about industry trends, competitor activities, and consumer preferences to enhance sales effectiveness.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.

·       Minimum of 3 years' experience in FMCG sales, preferably within the alcoholic beverages industry.

·       Demonstrated success in consistently achieving or exceeding sales targets.

·       Strong understanding of FMCG distribution models, route-to-market strategies, and channel management.

·       Experience managing distributors, wholesalers, modern trade, and general trade accounts.

·       Knowledge of the assigned territory and established trade relationships is an added advantage.

·       Valid driving license preferred.

·       Strong sales negotiation and influencing skills.

·       Excellent relationship management and customer service skills.

·       Commercial acumen with strong business development capabilities.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.