Area Sales Manager – Home Furniture

JOB SUMMARY
The Area Sales Manager will be responsible for developing and executing regional sales strategies, leading and motivating branch sales teams, and optimizing in-store operations to deliver up to 35% year-on-year sales growth across assigned branches.
This role requires a hands-on commercial driven leader with strong people management skills, sharp retail instincts, and the ability to translate strategy into consistent execution on the ground.

KEY RESPONSIBILITIES
•    Develop and execute a regional sales strategy aligned with company growth objectives and brand promise.
•    Drive revenue growth, profitability, and market share across all assigned branches, with a clear target of up to 35% YoY sales growth.
•    Set branch and individual sales targets, monitor performance, and ensure accountability through structured reviews and coaching.
•    Lead, mentor, and develop Branch leaders and sales teams to build a high-performance, customer-centric culture.
•    Strengthen branch operations by improving sales processes, visual merchandising standards, customer experience, and stock utilization.
•    Identify new business opportunities and local market activations.
•    Analyze market trends, customer behavior, and competitor activity to inform pricing, promotions, and assortment decisions.
•    Collaborate closely with Marketing, buying, and logistic teams to ensure seamless execution and customer satisfaction.
•    Ensure compliance with company policies, reporting standards, and operational controls across all branches.
•    Provide accurate and timely reporting on sales performance, forecasts, opportunities, and risks to direct reporting lines.
REQUIRED SKILLS & QUALIFICATIONS
•    Diploma or Degree in Sales & Marketing, Business Administration, or a related field from a recognized institution.
•    Minimum of 5 years’ experience in retail or FMCG sales, with at least 2 years in a people management or supervisory role.
•    Proven ability to grow sales, manage multiple locations, and lead teams toward ambitious targets.
•    Strong commercial acumen with the ability to interpret data and convert insights into action.
•    Excellent communication, presentation, and negotiation skills with high professional standards.
•    Transformative mindset with the ability to challenge the status quo, drive change, and scale performance.
•    Strong relationship-building skills with customers, partners, and internal teams.
•    High level of self-motivation, resilience, and ability to thrive in a fast-paced, performance-driven retail environment.
•    Proficiency in CRM systems, sales reporting, and performance tracking tools.
•    Willingness to travel within the assigned region and provide hands-on support to branches.
REQUIRED COMPETENCIES
Sales strategy execution, People leadership, Retail operations management, Market & competitor analysis, Performance reporting, Customer experience management, Project coordination, Compliance.