ASSISTANT MARKETING MANAGER (FMCG)
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Job summary
Assist in developing and executing integrated marketing strategies aligned with the company’s growth objectives.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
JOB TITLE: ASSISTANT MARKETING MANAGER (FMCG)
NATURE OF JOB: FULL TIME
INDUSTRY; FMCG
SALARY: KSHS.80,000
JOB LOCATION: INDUSTRIAL AREA, NAIROBI
DUTIES AND RESPONSIBILITIES
Marketing Strategy & Planning
- Assist in developing and executing integrated marketing strategies aligned with the company’s growth objectives.
- Support the creation and implementation of annual marketing plans and campaigns for assigned brands or product lines.
- Monitor campaign performance and recommend adjustments to improve marketing effectiveness.
Brand Management
- Support brand positioning, messaging, and identity to ensure consistent communication across all channels.
- Assist in building brand awareness and strengthening market presence.
- Work closely with the sales team to align marketing initiatives with sales objectives.
Market Research & Consumer Insights
- Conduct market research to understand consumer behavior, preferences, and market trends.
- Analyze competitor activities and market developments to inform marketing strategies.
- Translate consumer insights into actionable marketing initiatives.
Product Marketing & Go-To-Market Execution
- Support new product development (NPD) processes by contributing to market research and product positioning.
- Assist in developing go-to-market strategies, including:
- Pricing strategies
- Packaging concepts
- Distribution strategies
- Promotional campaigns
- Coordinate product launch activities with internal teams and external partners.
Campaign Management
- Plan and execute marketing campaigns across multiple channels including digital, retail, and trade marketing.
- Coordinate with advertising agencies, media partners, and creative teams.
- Track campaign ROI and performance metrics.
Trade & Sales Support
- Collaborate with sales teams to develop trade marketing initiatives that support retail visibility and sales growth.
- Support promotional activities including activations, in-store campaigns, and merchandising initiatives.
Reporting & Performance Tracking
- Monitor marketing KPIs including brand performance, campaign reach, and sales impact.
- Prepare regular reports and presentations on marketing performance.
- Provide recommendations based on data insights.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree or Diploma in Business Administration, Marketing, or a related field.
- Minimum 3 years’ experience in FMCG marketing with demonstrated involvement in brand building and product marketing.
- Experience in executing marketing campaigns and product launches.
- Strong understanding of consumer marketing and trade marketing dynamics in the FMCG sector.
- Strong analytical and market research skills
- Brand management and product marketing knowledge
- Strategic thinking and planning abilities
- Excellent communication and presentation skills
- Project management and coordination skills
- Ability to work collaboratively across cross-functional teams
- Strong attention to detail and organizational skills
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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