Brand & Corporate Communications Manager

ABOUT THE COMPANY

Caritas Microfinance Bank is licensed and regulated by the Central Bank of Kenya. We offer a full range of innovative and customized financial solutions.

JOB SUMMARY

KEY RESPONSIBILITIESDevelop and manage the corporate brand architecture, positioning, and messaging framework in line with Caritas Microfinance’s strategic goals.Oversee media relations, press engagements, and corporate storytelling to enhance the organization’s public profile.Drive and supervise internal communication programmes to align employees with the organization’s culture, mission, and strategy.Coordinate and supervise sponsorships, CSR programmes, events, and stakeholder engagement initiatives, ensuring maximum impact and alignment with brand values.Ensure consistency and integrity of brand identity across all customer and stakeholder touchpoints.Manage and evaluate external agencies, PR partners, and ensure strict adherence to brand compliance standards.Monitor and analyze brand health, sentiment, and share of voice; provide insights and recommendations to management.Measure and report on the effectiveness of campaigns, product launches, and customer acquisition initiatives.Develop dashboards and performance reports to support data-driven management decision-making.Lead reputation management, supervise crisis communication planning, and act as a spokesperson when required.Supervise day-to-day operations of the Marketing, Research & CorporateCommunications department, mentor team members, and ensure achievement of departmental KPIs.To perform any other duty as assigned in line with the Organizational goals and objectives.QUALIFICATION AND EXPERIENCE REQUIREMENTSBachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration or related fieldCIM, CIPR, PRSK, Digital Marketing Certification or equivalent will be an added advantage.Excellent understanding of brand management, corporate communications, media relations and stakeholder engagement.Strong leadership, project management and presentation skillsHigh proficiency in digital marketing analytics and Microsoft Office applications.Minimum 7 years' progressive experience in branding, marketing or corporate communications, 2 years of which must be in a managerial or supervisory role, preferably in banking, financial services or a highly regulated industry.Demonstrated experience managing integrated marketing campaigns, corporate reputation, media relations and crisis communicationProven experience managing external agencies, budgets and cross-functional projectsExperience in performance reporting and use of marketing analytics toolsMethod of ApplicationInterested candidates who meet the criteria above are encouraged to send their application letters and detailed CVs Kindly indicate the position title on the subject line when applying.

REQUIRED SKILLS

Ability to coordinate, Corporate communications, Brand management, Business development

REQUIRED EDUCATION

Bachelor's degree