BRAND MANAGER

JOB TITLE: BRAND MANAGER

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: KSHS.200,000-250,000

JOB LOCATION: THIKA ROAD

DUTIES AND RESPONSIBILITIES

Brand Strategy & Development

• Develop and implement comprehensive brand strategies aligned with the company’s overall business objectives.
• Conduct competitive analysis and consumer research to identify trends, opportunities, and threats.
• Oversee brand positioning, messaging, and visual identity consistency across all touchpoints.
• Manage end-to-end lifecycle of brand initiatives from ideation to post-campaign evaluation.

Marketing Campaign Management

• Plan, execute, and monitor 360-degree marketing campaigns (digital, print, outdoor, BTL/ATL).
• Collaborate with media agencies to optimize media planning and buying.
• Track campaign KPIs and prepare performance reports to inform strategic decisions.

Product & Market Research

• Lead market research and customer feedback initiatives to support brand positioning and product innovation.
• Analyze and interpret market data to identify growth opportunities.
• Write and present case studies and detailed market research reports to internal stakeholders.

Cross-Functional Collaboration

• Work closely with Sales, R& D, and Production teams to ensure brand consistency and product alignment with market needs.
• Support the sales team with marketing tools, brand messaging, and promotional strategies.

Brand Communication & PR

• Coordinate PR activities, press releases, influencer engagement, and media outreach.
• Ensure effective storytelling and consistent messaging in all brand communications.

Budget Management

• Develop and manage the brand marketing budget.
• Ensure all initiatives are cost-effective and deliver strong ROI.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• MBA in Marketing, Strategic Management, or a related discipline
• Bachelor’s Degree in Marketing, Business, Communication, or a related field
• Minimum 5 years’ experience in brand management within a dairy or FMCG company
• Professional certification in Marketing (e.g., Chartered Institute of Marketing - CIM) is mandatory
• Proven experience in leading brand initiatives and launching successful marketing campaigns
• Strong understanding of consumer behavior, media planning, and brand performance metrics
• Demonstrated ability to write case studies, analyze data, and present actionable insights