Business Development Executive (BDE)
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Job summary
The Business Development Executive (BDE) will support revenue growth by generating leads, engaging prospects, and converting opportunities for the HRMS platform. This role is ideal for an energetic self-starter looking to grow within a fast-paced HR tech company.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Department: Sales & Growth
Reports to: Business Development Manager / Head of Sales
Location: Nairobi
Employment Type: Full-time
KEY RESPONSIBILITIES
1. Lead Generation & Prospecting
• Identify potential clients
• Generate leads through cold calls, emails, social selling, and referrals
• Build and maintain a healthy sales pipeline
• Schedule product demos and meetings
2. Sales Support & Deal Closure
• Conduct initial product presentations and demos
• Assist in preparing proposals and quotations
• Support negotiations and deal closure under supervision
• Follow up on leads and dormant prospects
3. Client Engagement & Onboarding Support
• Maintain relationships with prospects during onboarding
• Work with onboarding and support teams to ensure smooth client setup
• Gather client feedback and relay it to the product team
4. Market Research & Reporting
• Track competitor activity, pricing, and product features
• Update CRM with lead and deal information
• Prepare weekly and monthly sales activity reports
5. Brand & Market Presence
• Represent the company at networking events, expos, and forums
• Support marketing campaigns and product launches
KEY PERFORMANCE INDICATORS (KPIs)
• Number of qualified leads generated
• Conversion rate from lead to customer
• Number of demos conducted
• Revenue contribution
• CRM accuracy and follow-up rates
QUALIFICATIONS & EXPERIENCE
• Diploma or Bachelor’s degree in Business, Marketing, HR, IT, or related field
• 1–3 years’ experience in sales, business development, or customer acquisition
• Experience in SaaS, HRMS, ERP, or payroll systems is an advantage
• Basic understanding of sales cycles and CRM tools
SKILLS & COMPETENCIES
• Excellent communication and persuasion skills
• Energetic, goal-driven, and resilient
• Ability to work in a startup environment
• Tech-savvy and eager to learn HR systems
• Strong follow-up and time management skills
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