Business Development Manager

Key Responsibilities

• New Client Acquisition (Monthly Target): Drive aggressive business growth with a mandatory target of onboarding a minimum of 5 new clients per month across Nairobi and key Kenyan markets through proactive outreach, networking, LinkedIn, and strategic referrals.

• Client Retention & Account Growth: Actively nurture and retain existing clients by ensuring consistent value delivery, conducting regular check-ins, and identifying upsell or cross-sell opportunities across Lamlan’s service suite to maximize long-term client lifetime value.

• Pipeline Management & Closing: Manage the end-to-end sales cycle—qualifying inbound and outbound leads, conducting discovery meetings, delivering persuasive pitches, preparing commercial proposals, and closing B2B retainers.

• Consultative Selling: Assess prospective clients' brand positioning, content needs, and digital gaps, tailoring custom solutions in social media management, commercial video production, SEO, Google/Meta advertising, and web/software development.

• Market Intelligence & Strategy: Monitor industry trends, competitor pricing, and market shifts in Kenya to refine sales approaches and share actionable client feedback with the creative and operations teams.

• Reporting & Forecasting: Maintain accurate records of all leads, deal stages, and client retention metrics in the CRM, delivering weekly pipeline updates and revenue forecasts to leadership.

Qualifications & Requirements

• Experience: 3+ years of proven B2B sales or business development experience, preferably within a digital marketing agency, media production house, tech firm, or advertising environment in Kenya.

• Track Record: Demonstrable history of consistently hitting strict monthly acquisition quotas and closing high-ticket service retainers while maintaining high client retention.

• Industry Knowledge: Solid understanding of digital marketing channels (Meta Ads, Google Ads, SEO, content creation), corporate video production, and web/app development so you can pitch confidently without heavy technical hand-holding.

• Communication & Negotiation: Exceptional verbal and written communication skills in English and Swahili, with strong presentation, persuasion, and contract negotiation abilities.

• Self-Starter Mindset: Highly motivated, resilient, and comfortable operating independently in a fast-paced, target-driven agency environment.

• Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field (a strong, verifiable sales track record may substitute).
  

What We Offer

• Competitive base salary paired with a performance-based commission structure tied to new client acquisition and retention.

• Opportunity to grow with a multi-country digital agency operating across Africa, the Middle East, and North America.

• Full backing from an experienced international creative, video production, and technical delivery team.