Business Development Manager (BDM)
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Job summary
The Business Development Manager (BDM) will be responsible for driving revenue growth by acquiring new clients, developing strategic partnerships, and expanding market presence for the HRMS solution. This role is ideal for a hands-on, results-driven professional comfortable working in a fast-paced environment.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Department: Sales & Growth
Reports to: Head of Sales / CEO
Location: Nairobi
Employment Type: Full-time
KEY RESPONSIBILITIES
1. Business Development & Sales
• Identify, prospect, and onboard new SME, mid-size, and enterprise clients
• Generate leads through cold calling, referrals, networking, and partnerships
• Conduct product demos and presentations to prospective clients
• Prepare proposals, negotiate contracts, and close deals
• Meet and exceed monthly and quarterly sales targets
2. Market Expansion & Partnerships
• Identify strategic partnerships (payroll providers, consultants, HR firms)
• Develop reseller and referral programs
• Explore new market segments and verticals
• Gather market intelligence on competitors and pricing trends
3. Client Relationship Management
• Build and maintain strong relationships with key decision-makers
• Work closely with onboarding and support teams to ensure smooth implementation
• Upsell and cross-sell additional modules and services
• Ensure client satisfaction and reduce churn
4. Product & Strategy Input
• Collect customer feedback to support product improvement
• Collaborate with product and tech teams on feature enhancements
• Contribute to go-to-market strategies and pricing models
5. Reporting & CRM Management
• Maintain accurate records of leads, deals, and pipelines in CRM
• Prepare weekly and monthly sales performance reports
• Track conversion rates and customer acquisition costs
KEY PERFORMANCE INDICATORS (KPIs)
• New clients acquired
• Monthly and annual recurring revenue (MRR/ARR)
• Conversion rate (lead to customer)
• Client retention and upsell revenue
• Pipeline value and deal closure rate
QUALIFICATIONS & EXPERIENCE
• Bachelor’s degree in Business, Marketing, HR, IT, or related field
• 3–5 years’ experience in B2B sales or business development
• Experience selling SaaS, HRMS, ERP, or payroll solutions is an added advantage
• Strong negotiation and presentation skills
• Proven track record of meeting or exceeding sales targets
SKILLS & COMPETENCIES
• Strong communication and interpersonal skills
• Results-oriented and self-driven
• Ability to thrive in a startup environment
• Tech-savvy with a good understanding of SaaS products
• Excellent relationship-building and closing skills
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