Business Development Officer

Our client is a growing beauty and wellness business in Nairobi, offering professional beauty services and products with a strong focus on client experience, quality and brand growth.

They are seeking a commercially minded, energetic and results-driven Business Development Officer to drive client acquisition, increase bookings and sales, strengthen digital marketing, build strategic partnerships and identify new business opportunities both online and offline.

Key Responsibilities

• Generate new clients through direct sales, referrals, partnerships and market outreach.
• Convert enquiries from WhatsApp, social media and other digital channels into confirmed bookings and sales.
• Follow up prospective and dormant clients to increase conversions and repeat business.
• Develop and execute digital marketing campaigns to generate leads, bookings and product sales.
• Manage and monitor paid digital campaigns, including Meta Ads.
• Promote beauty services, packages, products, offers and promotions.
• Identify and develop partnerships with corporates, influencers, universities, event organisers, wellness businesses and other relevant organisations.
• Participate in events, activations and outreach initiatives to generate new business.
• Upsell and cross-sell appropriate services and products.
• Conduct market research and identify new customer segments and growth opportunities.
• Maintain an accurate sales pipeline and report on leads, bookings, conversions, sales and revenue.
• Work towards agreed monthly client acquisition and sales targets.

Ideal Candidate

• At least 2 years' experience in sales, business development, marketing or digital marketing.
• Experience within beauty, cosmetics, wellness, fashion, retail, hospitality or another customer-facing industry is an added advantage.
• Proven ability to generate leads and convert them into sales.
• Strong direct sales, networking and relationship-building skills.
• Good understanding of digital marketing and social media advertising.
• Confident approaching potential clients and business partners.
• Strong follow-up, negotiation and closing skills.
• Highly proactive, organised, commercially aware and target-driven.
• Comfortable working both in the field and through digital sales channels.

How to Apply

Qualified candidates should send their CV and cover letter

Email Subject: Business Development Officer

Application Deadline: 26th August 2026

Only shortlisted candidates will be contacted.