Business Sales Executive (Nairobi, Kenya)

JOB PURPOSE:

The Business Sales Executive will identify and pursue new sales opportunities, build long-term relationships with key agricultural stakeholders, and provide technical support to ensure product effectiveness. Play a key role in connecting our innovative solutions with the farmers and partners who need them.

KEY ROLES & RESPONSIBILITIES:

• Learn & Engage: Become an expert on our agritech products and the challenges our customers face. 
• Generate Leads: Research and identify potential clients (farmers, cooperatives, agribusinesses) through online channels, industry events, and cold outreach. 
• Support Sales Cycles: Assist the senior business development team in qualifying leads, scheduling demos, and preparing proposals. 
• Build Relationships: Initiate and nurture relationships with potential clients, understanding their needs and demonstrating how our solution adds value. 
• Market Intelligence: Gather feedback from the market and report on competitor activity to help shape our strategy. 
• Contribute to Growth: Actively participate in strategy sessions and contribute fresh ideas to help us reach new markets.
• Set up and manage demonstration farms or conduct field trials to showcase the practical benefits and ROI of the company's products.
• Maintain accurate records of all sales activities and customer interactions in a CRM system and prepare regular performance reports. 

EDUCATION QUALIFICATIONS, EXPERIENCE AND SKILLS:

• A recent graduate with a Bachelor’s degree in agriculture, Agribusiness, Business, Marketing or a related field.
• A strong personal interest in tech/agriculture is essential!
• Excellent communication and interpersonal skills – you’re not afraid to pick up the phone or craft a compelling email.
• A quick learner with a proactive, "can-do" attitude and a strong desire to build a career in business development.
• Basic understanding of the agricultural landscape or a keen eagerness to immerse yourself in it.
• Tech-savvy and comfortable with CRM tools (e.g., Salesforce, HubSpot), Microsoft Office/Google Workspace.
• Self-motivated, resilient, and results-oriented, even without extensive prior experience.
• 1–2 years of proven success in agricultural sales or business development.
• Deep understanding of crop science, agronomic practices, and the specific technological solutions being sold.
• Exceptional negotiation, persuasive communication, and relationship-building abilities.
• Willingness to travel occasionally within an assigned territory and passport holder is an added advantage.

All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.