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Evergreen Opportunity - Commercial Director (E-commerce Industry)

BrighterMonday Consulting

Management & Business Development

Retail, Fashion & FMCG KES Confidential
1 week ago

Job Summary

Our client is looking for a Commercial Director to drive the growth of the platform across both vendor and customer verticals. The ideal candidate will bring a wealth of experience in managing facets of online operations, business planning, and marketing strategies to drive growth. This role combines sales, marketing, technology, and management expertise to develop a plan that delivers a superior brand and shopping experience for customers.

  • Minimum Qualification: Bachelors
  • Experience Level: Mid level
  • Experience Length: 8 years

Job Description/Requirements

About Client

Our client is among Kenya's top online shopping platforms that connect buyers and sellers for a hassle-free experience.

For sellers, they provide a simple and affordable way to start selling online. For buyers, they offer discounts and deals on a wide variety of products including phones and accessories, home and kitchen appliances, and lots more.

Key Responsibilities

● Growth: Oversee and drive platform sales creating an online marketing strategy including budget, digital marketing KPIs, growth trajectory, etc.

● Strategy: Research industry trends, seeking opportunities to bridge gaps in business objectives, and push the business forward to exceed financial targets.

● Operations: Lead development of internal processes for content management, product development, and continuous improvement.

● Brand Marketing: Identifying the company’s target demographic and unique brand identity as well as generating and implementing new sales and marketing initiatives to increase eCommerce sales and profitability.

● Team Management: Mentor and lead a team to deliver on key business KPIs/ metrics across social media, email marketing, and products.

Key Qualifications

● 8+ years track record of experience in the digital retailing market, focusing on both business-to-business (B2B) and business-to-consumer (B2C).

● In-depth experience driving e-commerce platform growth from both product (vendor) and customer (buyer) aspects with a focus on fostering value.

● Proven success in developing, executing, and maintaining sophisticated digital commerce brand strategies and successful delivery of business value.

● Strong people leader with experience managing and mentoring a team and a track record of helping more junior team members develop and excel.

● Solid business acumen with the ability to identify, prioritize, and articulate the highest-impact initiatives.

● Understanding of digital optimizing strategies across SEO, CRO, PPC, ROI analytics, digital marketing, and email marketing.

● Strong presentation, oral, and written communication skills are required.

Important Safety Tips

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