Commercial Manager

KEY TASKS AND RESPONSIBILITIES

·         Develop, implement, and manage the organization’s commercial and sales strategy in line with business goals.

·         Provide leadership, direction, and performance oversight to Territory Sales Managers and the wider sales team.

·         Drive revenue growth, margin improvement, and market expansion across assigned regions and key customer segments.

·         Oversee key and strategic customer accounts, negotiating contracts, pricing structures, and long-term agreements.

·         Monitor sales performance against targets and budgets, identifying risks and opportunities for improvement.

·         Collaborate closely with Production, Finance, Supply Chain, and Customer Service to ensure commercially viable and operationally sound solutions.

·         Analyze market trends, competitor activity, and customer insights to inform pricing, product development, and go-to-market strategies.

·         Lead the development of sales forecasts, budgets, dashboards, and commercial performance reports for senior management.

·         Ensure effective implementation and usage of CRM systems, sales tools, and reporting frameworks.

·         Support the development and execution of promotional campaigns, product launches, and customer retention initiatives.

·         Manage commercial risk by ensuring contract compliance, credit control coordination, and adherence to company policies.

·         Contribute to strategic planning, business development initiatives, and continuous improvement across commercial operations.

QUALIFICATION, EXPERIENCE AND KNOWLEDGE

·         Bachelor’s Degree in Business, Marketing, Sales, or a related field; a postgraduate qualification will be an added advantage.

·         Minimum of 6–8 years’ experience in sales or commercial roles, with at least 3 years in a managerial or supervisory capacity.

·         Strong background in B2B sales, preferably within packaging, manufacturing, industrial products, or FMCG.

·         Proven experience managing sales teams and delivering sustained revenue and margin growth.

·         Excellent leadership, negotiation, and stakeholder management skills.

·         Strong commercial acumen with the ability to analyze financial data and market trends.

·         Proficiency in CRM systems, sales analytics tools, and MS Office applications.

·         Strategic thinker with a hands-on, results-driven approach.

·         Ability to work effectively in a fast-paced, cross-functional environment.

HOW TO APPLY

Interested candidates are invited to send their CV and cover letter highlighting their suitability for the role to careers@orchidhr.co.ke with the subject line “Application for Commercial Manager” by 20th February 2026.
Only short-listed candidates will be contacted.