COUNTRY SALES TEAM LEADER – FMCG – TANZANIA (For Tanzania nationals ONLY)
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Job summary
Develop and execute country-specific sales strategies to achieve revenue, volume, and market share targets
Min Qualification:
Bachelors
Experience Level:
Senior level
Experience Length:
8 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Outside Kenya, Kenya
Job descriptions & requirements
General Purpose
Our client, a leading Food FMCG company headquartered in Kenya, is seeking to recruit a dynamic, commercially driven, and growth-focused Country Sales Team Leader to lead and grow its FMCG food manufacturing business in Tanzania. The successful candidate will be responsible for driving country-level sales growth, expanding market penetration, establishing and managing an effective distribution network, and leading local sales and operations teams. The role will play a key part in strengthening the company’s retail, wholesale, and modern trade presence while ensuring sustainable and profitable business growth.
Location: Tanzania | Gross Salary: USD 1,350 + Attractive Applicable Sales Commissions
Duties & Responsibilities
1. Sales & Market Expansion
• Develop and execute country-specific sales strategies to achieve revenue, volume, and market share targets.
• Drive market penetration by expanding retail, wholesale, and modern trade networks across Tanzania.
• Identify and develop new business opportunities, territories, channels, and strategic accounts.
• Lead new product launches and drive category growth across relevant sales channels.
• Monitor sales performance and implement corrective actions to achieve business targets.
2. Distribution & Operations
• Establish, develop, and manage an effective distribution network across Tanzania.
• Identify, appoint, and manage distributors, dealers, wholesalers, and key retail partners.
• Ensure effective market coverage, product availability, and route-to-market execution.
• Monitor supply chain, logistics, stock levels, and inventory availability to minimize stock-outs and excess inventory.
• Implement effective trade promotions, merchandising, and product visibility initiatives at points of sale.
• Ensure effective execution of distribution and sales plans across assigned territories.
3. Team Leadership & Development
• Recruit, train, lead, and manage the local sales and operations team.
• Set clear performance targets and monitor individual and team performance.
• Provide coaching, mentorship, guidance, and motivation to build a high-performing sales culture.
• Develop local talent and strengthen the organization’s sales and operational capabilities.
• Ensure effective communication and coordination between the Tanzania operation and the Kenya- based management team.
4. Financial Management & Compliance
• Take responsibility for country-level sales performance and P&L management.
• Develop and manage annual sales budgets, forecasts, and expenditure plans.
• Monitor profitability, margins, trade spend, and overall financial performance.
• Prepare regular sales, financial, and operational performance reports for management.
• Ensure compliance with Tanzanian laws, taxation requirements, import/export regulations, and company policies.
• Maintain appropriate controls to safeguard company assets and ensure responsible use of resources.
5. Market Intelligence & Business Relationships
• Build and maintain strong relationships with distributors, retailers, wholesalers, modern trade partners, and other key stakeholders.
• Monitor competitor activities, pricing, promotions, product launches, and distribution strategies.
• Track consumer trends, market developments, and emerging business opportunities.
• Provide actionable market intelligence and strategic recommendations to regional and senior management.
• Represent the company professionally in the Tanzanian market and strengthen its brand presence.
Requirements & Qualifications
• Bachelor’s Degree or MBA in Sales, Marketing, Business Management, or a related field.
• 8–10 years of progressive FMCG sales and distribution experience.
• At least 5 years’ experience in a managerial or leadership position.
• Strong experience in food FMCG sales and distribution.
• Proven experience managing distributors, dealers, wholesalers, retailers, and modern trade accounts.
• Strong understanding of the Tanzanian FMCG market and retail distribution landscape.
• Experience handling food categories such as sauces, bread spreads, drinking chocolates, packaged foods, beverages, and related products will be an added advantage.
How to Apply
Qualified candidates are requested to apply by sending their CV only to recruitment@africanlaboursolutions.co.ke quoting the Job Title on the email subject “Country Sales Team Leader – FMCG – Tanzania” by Aug 30th 2026
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