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Customer Marketing Lead
Job summary
Ensure Trade Bundles, New Product news are appropriately and timely executed.
Experience Level:
Experience Length:
Job descriptions & requirements
We are subsidiary of SC Johnson & Son group of companies, a global manufacturer and marketer of high-quality brand-name products for consumers throughout the world.
The company markets and distributes Kiwi, Baygon, Mr. Muscle, Raid, Ridsect and Glade branded products in East Africa.
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The following opportunity exists:
Customer Marketing Lead
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Reporting to Customer Marketing Manager, Cluster
Key Accountabilities
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New Product Development and Category specific initiatives
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- Ensure Trade Bundles, New Product news are appropriately and timely executed.
- Supports local sales team in activations and presenting launch plans.
- Executes Special Pack plans consistent with agreed guidelines and principles
- Manage total SKUs and deliver SKU optimization actions Channel and Customer Support
- Prepares and consolidates annual business plans for select key customers
- Executes channel specific plans consistent with Platform/Cluster directions
- Provide Category Management support to the country, and ensure all distribution and display initiatives are timely and properly executed locally
- Ensure excellence in sales execution at POS (Win in Store)
- Oversee the management and deployment of merchandisers to maximize ROI
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Shopper
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- Coordinates with Cluster and local team the execution of actions from shopper study learnings
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Processes
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- Jointly with Sales ensures the optimal allocation planning of trade spend.
- Manage the Equity-Building component of trade spending as per budget.
- Ensures timely and excellent execution of agreed FOCO plans
- Participate in S&OP process, and own the country demand management process
- Support the Cluster Member Sales Head with the execution of pricing plans
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Support Services
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- Leads local tracking of distribution performance, competitive activities, trade sales and inventory
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Experience and Qualifications
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- University degree required, and experience in FMCG environment.
- Should have a minimum of 5 years multi-functional experience in Customer Marketing, and either in Sales and/or Marketing
- Strong awareness of trade customer is essential; some sales management experience is required.
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The Person
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- Align with strategy and company direction
- Analytical and creative thinking
- Highly self-motivated and results oriented
- Innovative and business analysis (Strong business acumen)
- Strong communication and interpersonal skills
- Advocacy skills
- High level of numeracy
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Interested candidates who meet the above criteria should send their applications, accompanied by detailed CVs and daytime telephone contact .
Applications close on 22 July 2014
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