Digital Marketer
St. Luke's Orthopaedic & Trauma Hospital
2 days ago
Job descriptions & requirements
JOB SUMMARY
Qualifications & Experience Applicants must possess: Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Public Relations, Media Studies, or related field Minimum 3 years’ relevant experience in digital marketing preferably in a hospital set up Demonstrated proficiency in digital advertising, SEO, social media management, and content creation Experience using digital analytics tools (Google Analytics, Meta Business Suite, etc.) Graphic design and basic video editing skills will be an added advantage Experience in healthcare marketing is desirable Key Competencies Creativity and innovation Strong analytical and reporting skills Excellent written and verbal communication skills Strong project management skills Attention to detail Customer-focused mindset Ability to work independently and within teams Results-oriented with strong execution capability
RESPONSIBILITIES
Develop and execute comprehensive digital marketing campaigns across all digital platforms Manage and optimize the hospital’s website and social media platforms Create engaging digital content including graphics, videos, articles, and promotional campaigns Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies Monitor digital campaign performance and generate analytical reports Manage online advertising campaigns including Google Ads and social media ads Develop email marketing campaigns and maintain digital communication databases Track trends in healthcare digital marketing and recommend innovative approaches Strengthen the hospital’s digital brand presence and online reputation Collaborate with internal departments to promote hospital programs, services, and events Support digital patient engagement initiatives and service awareness campaigns
REQUIRED SKILLS
Digital content development and editing (social media, blogs, etc.), Market research, intelligence, Marketing, Search engine optimization (SEO)
REQUIRED EDUCATION
Diploma, Associate's degree
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