DIGITAL MARKETER

JOB TITLE: DIGITAL MARKETER

NATURE OF JOB: FULL TIME

INDUSTRY: REAL ESTATE

SALARY: KSHS.40,000

JOB LOCATION: WESTLANDS

DUTIES AND RESPONSIBILITIES

Digital Strategy & Planning

• Develop and implement monthly and quarterly digital marketing strategies aligned with company goals.
• Prepare and manage a detailed content calendar for all digital platforms.
• Align digital campaigns with sales, property listings, activations, and company events.

Content Creation & Management

• Create, edit, and publish engaging content (graphics, captions, short-form videos, reels, stories).
• Ensure brand consistency in tone, visuals, and messaging across all platforms.
• Coordinate content needs with internal teams (sales, operations, management).
• Manage photo/video shoots when required.

Social Media & Community Management

• Manage all company social media accounts.
• Monitor, respond to, and follow up on comments, messages, and inquiries promptly.
• Escalate leads, inquiries, or sensitive issues to the Admin & Operations Officer or Sales Team.
• Build and maintain positive online community engagement.

Digital Campaigns & Paid Advertising (Lead Generation Focus)

• Plan and execute organic and paid digital campaigns with a primary objective of lead generation.
• Design and manage lead-focused campaigns for property listings, promotions, activations, and company offerings.
• Manage paid ads (where applicable) including budget tracking, audience targeting, and performance monitoring.
• Generate, qualify, and submit digital leads to the sales team in a timely and structured manner.
• Track conversions, cost per lead, and campaign ROI, and work closely with the sales team on lead follow-up and feedback.

Influencer & Partner Coordination

• Identify and coordinate influencer collaborations and digital partnerships.
• Manage deliverables, timelines, and performance of collaborations.
• Ensure influencer content aligns with brand guidelines.

Analytics, Reporting & Optimization

• Track and analyze performance across digital platforms.
• Prepare monthly performance reports covering reach, engagement, leads, and insights.
• Provide recommendations for improvement based on data.
• Monitor trends and suggest innovative digital marketing ideas.

Brand & Website Support

• Support website content updates, SEO basics, and landing page optimization (where applicable).
• Ensure al digital touchpoints reflect current offerings and branding.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 2–4 years’ experience in a digital marketing role (in-house preferred).
• Proven experience managing social media platforms and digital campaigns.
• Experience with content creation tools (Canva, Adobe, CapCut, etc.).
• Basic understanding of paid ads, analytics, and SEO.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.