Digital Marketer

Description

We are looking for a hands-on, results-driven Digital Marketer who can take full ownership of our digital marketing activities, from paid advertising and lead generation to funnels, conversion and reporting, while also contributing to broader marketing initiatives that drive revenue growth.

This is not a purely social media or content role. We are looking for someone who understands how digital marketing directly contributes to leads, conversions and revenue and can independently plan, execute, test, analyse and optimise campaigns across multiple channels.

Key Responsibilities

• Plan, launch, manage and optimise paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn Ads and other relevant platforms.

• Manage and continuously improve the company website and landing pages using WordPress or similar platforms, with a strong focus on conversion.

• Build and optimise marketing funnels, from traffic and lead capture through to follow-up and conversion.

• Plan and execute email marketing campaigns, newsletters and automated lead-nurturing sequences.

• Manage the company's social media platforms, including content scheduling, engagement, audience growth and campaign execution.

• Set up, monitor and maintain analytics, pixels, conversion tracking and campaign measurement.

• Analyse campaign performance and use data to make decisions on budgets, audiences, creatives, messaging and conversion strategies.

• Generate qualified leads and support sales and revenue growth through digital channels.

• Work closely with the Sales and internal teams to ensure digital leads are properly followed up and converted.

• Coordinate with partners and resellers where required to support digital campaigns.

• Prepare regular reports showing campaign performance, lead generation, conversion and return on advertising spend.

• Support offline marketing activities such as events, webinars and client engagement forums where required.

• Assist in producing marketing collateral – brochures, case studies and presentation decks – to support lead generation efforts.

Mandatory Requirements

Candidates must meet the following requirements to be considered:

• 2+ years of hands-on digital marketing experience, preferably in a results-driven environment.

• Demonstrable experience running and optimising Meta Ads and Google Ads campaigns.

• Proven experience generating measurable leads, conversions or revenue through digital marketing.

• Hands-on experience managing WordPress or similar websites and landing pages.

• Practical experience building and managing marketing funnels and lead-generation campaigns.

• Experience with email marketing platforms, campaigns and automation.

• Working knowledge of Google Analytics/GA4, Meta Pixel and conversion tracking.

• Ability to interpret campaign data and make data-driven optimisation decisions.

• Experience managing digital marketing budgets and monitoring campaign performance.

• Strong understanding of customer acquisition, lead nurturing and conversion.

• Ability to work independently, take ownership and execute campaigns without requiring constant supervision.

• Strong communication, organisation and reporting skills.

Please note: Candidates whose experience is limited primarily to social media posting, content creation or graphic design without hands-on paid advertising, lead generation and conversion experience will not meet the requirements for this role.

Added Advantage

• Experience using CRM or lead-management systems.

• Experience with marketing automation and lead-nurturing platforms.

• Basic graphic design skills using Canva or similar tools.

• Experience marketing IT Managed Services, IT General Services, technology, SaaS, B2B or B2C products.

• Experience working with sales teams and aligning digital campaigns with sales targets.

• Experience managing multiple digital channels and campaigns simultaneously.

• Experience coordinating offline events or webinars.

What We Are Looking For

We need someone who is hands-on, commercially minded and accountable for results.

You should be comfortable asking:

How much did we spend? How many leads did we generate? How many converted? What did we earn? What should we change?

If you can take a campaign from strategy → execution → lead generation → conversion → analysis → optimisation, we would like to hear from you.